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Digital Web Analyst
GUESS
Los Angeles, CA, United States
Job Details - this job has expired, please see similar jobs below
Job Description
POSITION TITLE: Digital Web Analyst – SEM
POSITION PURPOSE:
Perform Digital Marketing and Analysis relative to Search Engine Marketing (SEM)
ESSENTIAL FUNCTIONS:
Update current and implement new marketing campaigns.
Report on Key Performance Indicators (KPIs) for digital marketing channels.
Research and identify new keyword opportunities.
Execute A/B tests, collect and analyze data sets.
Identify Google trends data and implement insights to campaigns.
Create specifications for tracking requirements and auditing tagging optimization.
Assist in personalization efforts, leveraging behavioral and real-time data to tailor site experience to each visitor.
EDUCATION: Bachelor's Degree
YEARS OF EXPERIENCE: 0-2 Years