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Senior Manager Brand Marketing
Luxottica
New York, NY, United States
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Senior Manager Brand Marketing - Pearle Vision
Position:Full-Time
Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 7,200 retail stores across the globe.
In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, Target Optical and Sears Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.
Pearle Vision are eyecare experts who know every appointment begins and ends with trust. And every pair of glasses acts as a symbol of our commitment to you, your family, and to our community.
GENERAL FUNCTION
The Senior Marketing Manager leads a cross-functional brand team (including multiple marketing teams, cross-functional teams, shared services and various external agencies) to deliver consumer-centric, best-in-class in-marketing for one or more retail brands.
MAJOR DUTIES AND RESPONSIBILITIES
• Consumer Message Strategy: Develops strategy based on in-depth understanding of the consumer, the business needs and the category. Aligns with leadership and leads teams to bring the strategy to life.
• Cross-functional Leadership: Leads consumer-centric, 360 holistic events that bring to life the brand stories by channel (focus on integrating the consumer journey across all touch points via integrated creative and plans, cross-functional leadership & seamless execution). Serves as the leader for marketing teams, integrated marketing teams and several agencies.
• Marketing/Business Analysis. Conducts post-campaign analysis, identifies and recommends opportunities to enhance current and future marketing initiatives.
• Consumer Activations: Leads, plans and executes with excellence consumer activations with multiple internal and external teams and agencies.
• Project Management: Manages several brand-focused projects concurrently, often leading higher-level team members to deliver on time with excellence.
• Personal development/building the organization: Invests in own development by seeking out formal and informal training opportunities; develops others through clear and constructive feedback; shares learning and skills acquired.
BASIC QUALIFICATIONS
• Bachelor’s Degree or equivalent experience in Marketing or related field
• 8+ years of experience where the desired knowledge and skills have been developed and demonstrated
• In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development and in-market execution
• Strong interpersonal skills; ability to collaborate with a variety of team members and levels in a matrix organization
• Strong verbal and written communication skills; experience gaining alignment to ideas at all levels
• Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources
• Strong project management and prioritization skills with a clear focus on results in a fast-paced dynamic environment
PREFERRED QUALIFICATIONS
• MBA
• Retail experience
Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please contact the Luxottica HR Solutions Group at 1-866-431-8484.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity or expression, citizenship, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.