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eCommerce Manager
Luxottica
New York, NY, United States
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eCommerce Manager - Contacts Direct / Glasses.com
Position:Full-Time
Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 7,200 retail stores across the globe.
In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, Target Optical and Sears Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.
Supporting over 4,500 retail stores in North America, a career in our retail headquarters allows us to stay in touch with the end customer and use their ever-changing behaviors and preferences to shape our offerings of the best eyewear and services.
GENERAL FUNCTION
The eCommerce Manager oversees one or more retail brand's online sales and presence. The eCommerce Manager conveys a consistent brand image that attracts customers by encouraging sales on the Web and customer acquisition for brick & mortar stores. The Manager actively contributes to each brand’s online strategy definition and owns strategy execution, also leveraging eCommerce shared services. The eCommerce Manager oversees all daily operations of the sites and drives revenue growth and customer satisfaction. The eCommerce Manager develops product, merchandising, marketing, and creative strategies, with a focus on improving conversion, usability and the functionality of e-Commerce products and services.
MAJOR DUTIES AND RESPONSIBILITIES
• Maximizes revenue and margin from goods through online sales.
• Oversees the proper procedures for handling and sales of eCommerce merchandise.
• Analyzes sales and expense reports to improve margin, revenue, and processes.
• Implements and maintains procedures to maximize efficiencies in production, sales customer service, with a focus on continuous improvement.
• Effectively manages to ensure proper adherence of online stores to policies and procedures.
• Maximizes sales performance through proper listing, handling, rotation, and shipping of all merchandise.
• Provides information and counsel concerning retail operations to support strategic development and improvements in growth and effectiveness.
• Gains a thorough understanding of customer needs, both existing and potential, and uses that knowledge to help deliver site features that provide customers digital shopping and relationship experience.
• Analyzes various business initiatives across all aspects of the online business to determine success or opportunities for change, then develops and implements action plans based on those analyses/recommendations.
• Serves as a liaison with digital business efforts, customers and partners to understand their business needs, and deliver web solutions that meet those needs.
• Assists with management of online metrics and makes recommendations for continued improvement and optimization.
• Monitors marketplace products, service offerings and pricing; leverages internal and external data sources to identify gaps/opportunities in current catalog.
• Partners with the Marketing, Sales and Product teams to support the strategic planning, testing, and execution of initiatives for the eCommerce website.
• Monitors and analyzes the overall health of the eCommerce business as well as performance of program KPIs.
BASIC QUALIFICATIONS
• Bachelor’s degree in Marketing or related
• 5+ years of experience
• Experience in direct & digital marketing - solid understanding of direct marketing principles
• Knowledge of eCommerce business models, specifically how to drive eCommerce sales through innovative, effective and cost efficient marketing/merchandising programs and strategies Knowledge of the digital ecosystem and how eCommerce, web, mobile, social, search and channels work together to optimize behavior and acquisition
• An analytical, problem solving and results-driven approach to eCommerce challenges
• Knowledge of online marketing tactics (SEO, SEM, Email)
PREFERRED QUALIFICATIONS
• Retail industry experience
• Knowledge of Google Analytics or similar tools
Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please contact the Luxottica HR Solutions Group at 1-866-431-8484.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity or expression, citizenship, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.