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Digital Key Account Manager
VFC
Stabio, , Switzerland
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Digital Key Account Manager - The North Face
GENERAL SUMMARY
We aim to be the No1 Outdoor brand online by enabling people to live a life of exploration and our digital key accounts are the main enablers of this aim. This requires knowing the accounts business inside and out when planning and executing to maximize the set objectives within the brands strategy.
To maximize the brands and our digital key accounts Sales, Margin and Profitability by using analysis, set KPIs, trends on Sales, Product, Differentiation, Consumer and Account performance, developing mutually agreed stretch strategic plans with clear tactics, ownership and timelines and assure timely execution.
The Digital Key Account manager will take on revenue responsibility and he/she will manage the defined digital key accounts involving multiple internal and external stakeholders from various departments. Taking responsibility for the implementation of the brands strategic orientation and for the maintenance and build out of customer relationships at multiple levels.
Be the main contact, supervisor and responsible for multiple departments at the account with the support of internal stakeholders in various functions. Furthermore, planning, implementing and supervising the following tasks: annual senior top 2 top meetings, quarterly review meetings, terms planning, product planning, line presentations and inseason management.
PRIMARY ACCOUNTABILITIES
• Plan, Create, review and present assortment plan on a seasonal base. The plans should be developed using most current market trends, historical analysis, evaluations of business and direction of brand strategy
• Analyse sales performance by item, division, use this knowledge and trend direction to provide recommendations to maximise opportunities and limit liabilities
• Establish an understanding of consumers and buying trends. Formulate guidelines for consumer centric opportunities, taking into consideration the different kind of consumers per each POS
• Review and make recommendations to support purchases. Provide guidelines for current on order and future purchases
• Managing of Samples required for the account
• Internal reporting to the Strategic Account Director
• Consumer analysis to allow category expansion
• Sell out analysis process and development of new tools based on the application of the company strategy
• Provide requested analysis to the Strategic Account Director, Country Managers and Directors
• Work closely with the product department and team merchandiser to develop the right assortment of product and to ensure business decisions are based on accurate sales information
QUALIFICATIONS
The requirements listed below are representative of the knowledge, skills, and /or abilities required for the individual to be successful in this position.
• Education: University Degree or equivalent, preferably in Business or economics
• Experience: A minimum of 3 years of key account management or similar for FMCG or major sports/outdoor brand.
• A deep knowledge or understanding of the European sporting goods and/or outdoor industry and values.
• Experience with and understanding of outdoor consumers and preferably be an active sports participant
• Experience in crafting and maintaining mutual strategic plans and frequently measure execution, whilst creating good customer relationships at all level
• High energy, goal oriented and driven individual
• Analytical and strategic, sees the strength of using facts for decisions.
• Great at getting things done