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Digital Analytics Analyst
Cole Haan
New York, NY, United States
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MISSION/ROLE
CORE ACCOUNTABILITIES:
Track, analyze and report on site activity and consumer behavior on ColeHaan.com. Transform data into actionable strategic insights and recommendations to optimize the digital customer experience. Assess the impact of new site functionality, creative and merchandising strategies.
Build site performance dashboards to monitor and evaluate user flow on ColeHaan.com. Analyze differences in consumer behavior on desktop vs. mobile devices.
Manage online A/B testing roadmap and analyze results to drive site and mobile optimizations.
Evaluate performance of email campaigns and
Manage tag management platform and work with developers and third party agencies to ensure site tracking is accurate and complete. Assist marketing team with campaign tracking.
Provide analysis support for cross-functional strategic projects spanning marketing, PR, merchandising, operations and finance.
REQUIREMENTS
Bachelor's degree in business, analytics or a related field
2-3 years in an analytical role, preferably within web analytics/CRM/consumer insights
Experience with web analytics tools such as Google Analytics/Omniture/Coremetrics
Experience with A/B testing a plus
Experience with tag management tools such as Ensighten/TagMan/Google Tag Manager a plus
Strong cross-functional communication and teamwork skills
Ability to thrive in a fast-paced dynamic environment
Strong interpersonal and communication skills including influence and leader engagement
Rigorous attention to detail
High level of analytical and business curiosity
Flexible and creative problem solver
ABOUT US
We are proponents of Elegant Innovation.
Founded by Trafton Cole and Eddie Haan in 1928, Cole Haan is built on American craftsmanship and ingenuity. We combine traditional methods, timeless style and modern innovations to create footwear and accessories for optimists of all ages. This company was started to make good things for people who make good things happen; it still does.
Cole Haan recently returned to its roots as an independently owned company and is growing rapidly in the US and abroad, as people rediscover the value of quality goods made without compromises.
We call New York City and Greenland, New Hampshire home, but you'll find us everywhere, including in more than 115 retail stores within the United States, within our wholesale exclusive partners, and in over 100 locations globally.
The Cole Haan brand is all about modernizing Trafton Cole and Eddie Haan's legacy. The Cole Haan company is about enlisting like-minded people who want to make good things happen.