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Associate, Ecommerce Retention Marketing
Estee Lauder
New York, NY, United States
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Associate, Ecommerce Retention Marketing, Origins
Description
The Associate, Ecommerce & Retention Marketing will be a key contributor in planning, executing, and analyzing communication strategies to drive sales on Origins.com, build brand loyalty, and increase customer retention. The Associate will work closely with the rest of the Online team to create content to support all promotional programming, as well as drive engagement with non-promotional programs across site, email, and SMS. The Associate will also partner closely with North America Marketing, Consumer Engagement, Creative, and other internal teams to implement messaging to support the North America Loyalty program, as well as communicate around key customer lifecycle milestones.
The ideal candidate will have a background in ecommerce and prior experience managing day-to-day execution of email marketing programs. The individual will be detail-oriented, dependable, and a collaborative team player who will thrive in a fast-paced, dynamic environment.
Responsibilities:
• Own the communications calendar and ensure key stakeholders are informed about planned marketing activity.
• Manage email and site content creation and production process:
• Work with Ecommerce Manager to develop creative briefs based on the programming calendar.
• Provide relevant recommendations and guidance to the Creative team.
• Collect and incorporate feedback during the internal approval process.
• Manage the email vendor: traffic assets, provide segmentation details, QA test emails, and give approval for each campaign.
• Work with the Ecommerce Producer to QA site refreshes in staging environment prior to new program launches.
• Update origins.com to ensure site merchandising aligns with ongoing programs and promotions.
• Plan and execute SMS campaigns to coordinate with broader marketing programs.
• Partner with North America Marketing to align on omni-channel and retail campaigns that require online support.
• Partner with Consumer Engagement to understand Global CRM strategy and Loyalty program initiatives and implement appropriately for the North America market.
• Partner with Customer Service to share programming, as well as receive insights and customer feedback to help improve the customer experience online.
• Prepare weekly, monthly, and ad-hoc reports to measure key performance metrics across customer segments. Identify opportunities to improve performance and make recommendations based on analyses.
• Research and maintain information on competitor programs, industry trends, and best practices.
Qualifications:
• Bachelor’s degree
• 2-3 years’ experience in direct to consumer ecommerce business, preferably with consumer products, beauty, or retail.
• Experience managing email marketing programs and a strong understanding of email (and broader digital) best practices.
• Strong analytical skills.
• Keen attention to detail and passion for quality without compromising deadlines.
• Skilled at planning, organizing, prioritizing, and executing multiple projects and activities simultaneously. Proven ability to work well under pressure and adapt quickly to change.
• Good interpersonal skills with the ability to work with various people in a fast-pace