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Associate, Social Media
Estee Lauder
New York, NY, United States
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Associate, Social Media, La Mer
Description
Crème de la Mer is a brand that represents hope, healing and one man’s deep respect for the power of the living sea. It all began over fifty years ago when Dr. Max Huber, a physicist, embarked on a healing quest after a lab accident. Twelve years and 6,000 experiments later, Miracle Broth — the legendary elixir — was born.
Since joining The Estée Lauder Companies in 1995, La Mer has become the most coveted skin care brand in the world. Based in the SoHo neighborhood of New York City, La Mer is a collaborative, dynamic and closely connected group that has built the brand into a global beauty powerhouse and a leader in ultra-luxury skincare.
Position Summary:
La Mer is seeking a social media professional to work within the Global Social Media team to support, optimize and grow social media properties. With a core focus on community management, content planning and North America-based execution, this role is part of a dynamic, fast-paced team that relies on strong cross-functional relationships, keen brand awareness and excellent judgement. Reporting to the Global Social Media Manager, the Associate is dually responsible for leading North America social media execution + community management while being the point of contact for Global markets regarding all things community management. In addition to community management, this role will have the opportunity to develop monthly content briefs for the creative team supporting seasonal and lifestyle themes.
Responsibilities:
GLOBAL SOCIAL MEDIA & COMMUNITY MANAGEMENT
Lead community management and monitoring efforts of the North America owned brand pages.
Point of contact for Global markets regarding all community management inquiries.
Partner with Global Communications in crafting responses to potential consumer questions for key launches.
Actively monitor UGC and work with brand UGC management tool in tagging and categorizing UGC for multi-platform use across markets.
Support the continued evolution of the brand’s social media strategy by partnering with the Global Social Media Manager in updating social strategy guidelines.
NORTH AMERICA SOCIAL MEDIA
Management of the La Mer North America social channels (Facebook, Instagram, Youtube, Pinterest, Snapchat), working closely with the Global Social Media Manager in content planning but ultimately responsible for scheduling, posting, and reporting out on said channels.
Ownership of the North America content calendars, responsible for strategic content planning.
Working with social insights tools to keep a close eye on content, constantly aware of what is performing (or what is not) and continuing to optimize.
Needs to demonstrate ability for synthesizing results and turning insights to action.
Partnering with North America marketing teams to support local promotions.
Responsible for management and organization of assets released from Global Creative.
SECONDARY SOCIAL CAMPAIGNS
Working with the Global Social Media Manager in designing social media campaigns supporting Tier 2 product launches based on key business objectives.
Help draft monthly content briefs based on learned insights for creative to execute.
Qualifications
Education and Experience:
Bachelor’s Degree or equivalent required.
Position requires 2-3 years of social media / community management experience, ideally in a corporate environment, luxury a plus.
Should be a self-starter and have a keen ability to work on multiple projects with multiple cross-functional partners and teams.
Must possess pro-active critical thinking skills and the ability to take initiative, anticipate next steps and offer recommendations and solutions.
Must be organized and highly detail-oriented, double-checking work with unprompted follow-through.
Must be professional team-player, flexible, positive, engaged, responsible, creative and willing to continually learn with the potential and desire to assume increased responsibility.
Must have strong and concise verbal and written communication and presentation skills.
Must be proficient in Microsoft Word, Excel, PowerPoint.
Should demonstrate a passion for the beauty business.