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Digital Marketing Coordinator
VFC
Steamboat Springs, CO, United States
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Smartwool Digital Marketing Coordinator
1. Development of overall social calendar and daily/hourly responsibility of all social channels.
a. Create and distribute a specific posting calendar per channel.
b. Develop product-focused and other maintenence social posts to fill in calendar and complement brand storytelling efforts.
c. Support Content Coordinator on distribution of brand storytelling content.
d. Execute all consumer promotions and giveaways.
e. Plan, execute, and track monthly social boosting budget.
f. Monitor and respond to fans on all social media channels in a timely fashion, helping to solve customer service issues and create a positive 1x1 brand experience.
g. Send weekly reports on community activity and create quarterly and annual reports pertaining to benchmarks.
h. Manage Promoboxx platform to provide social media campaigns to wholesale partners.
2. Serve as project manager of the blog.
a. Track timelines to ensure content goes live on time.
b. Build all blog content within Adobe Experience Manager.
c. Partner with eComm merchandiser to select and feature relevant products within blog.
d. Partner with eComm content/email managers to identify and execute homepage and email support of blog content.
3. Support team in all digital marketing efforts.
a. Ensure all digital content is distributed to global and wholesale partners on time.
b. Support in development of assets for paid media campaigns.
c. Work cross-functionally to keep master seasonal marketing calendar up-to-date during season.
d. Balance a wide range of projects and timelines using strong organization, project management, and a deadline-driven, results-oriented approach.
QUALIFICATIONS:(Education, Experience, Knowledge, Skills, and Abilities)
• Bachelor’s degree in a relevant field preferred (Communications, Marketing, Journalism, Photography, Design) or equivalent experience.
• 3+ years experience leading social media strategy and execution.
• Proven ability to plan and manage social media calendars, including writing posts and partnering with internal and external content creators.
• Ability to use social media and analytics tools to analyze and report on metrics on a regular basis, and continually improve engagement through testing and new initiatives.
• Customer-service mindset to solve issues on social channels and create a positive brand experience.
• Knowledge of legal protocol around social contests and ability to partner with company legal team.
• Experience in HTML and Adobe Experience Manager.
• Proficient in MS Office Programs (Outlook, Excel, Word, PowerPoint)
• Ability to communicate and collaborate within digital team and directly with cross-functional teams.
• Incredibly organized and detail-oriented, with proven ability to take initative and be proactive in fast-paced, continually changing environment.
• Previous outdoor/action sports industry social/digital marketing experience a plus.
• Willingness to travel 10%.