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Manager, Marketing Operations
Maurices
Duluth, MN, United States
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External Job Description
The Manager of Marketing Operations supports the Value Segment (maurices and dressbarn) as a member of the Media Team primarily focused on loyalty and private label credit card programs. This person will partner with the media team on contact strategy to support loyalty and credit programs programs. Act as a project manager when coordinating internal and external partners on day-to-day program operations and program enhancements. Work with training and communication and store operations teams on store instructions tied to legal and offer requirements for loyalty and credit programs. Work closely with the AVP of Marketing Operations on growing the success of the customer segments tied to loyalty and credit.
Responsibilities include:
Loyalty & Credit Program Management – Value Segment:
• Partner on integration of loyalty and credit programs throughout the enterprise including print & digital marketing, creative, production, social, mobile, email, stores & strategic vendors/partners.
• Maintain calendars and work with channel owners on disclaimers, promos, and instructions for contact strategy execution.
• Oversees the loyalty email strategy including program & creative development. Develops the loyalty email calendar & marketing calendar for mymauricesVIP credit card.
• Works closely with channel owners, creative, production, legal, store environment & vendors to ensure accuracy & consistency across all collateral.
• In partnership with AVP of Marketing Operations, work closely with CRM & Analytics team to gauge return & profitability of loyalty efforts & establish metrics to measure program success
• Manage operational relationship with Ascena Credit Group and Capital One. Fill inventory needs. Distribute creative for approval and inform partners on maurices and dressbarn strategies in partnership with AVP of Marketing Operations.
• Act as a connector and informant. Be able to pull headlines from ongoing reporting and program initiatives to share with key partners on a weekly, monthly, and quarterly basis.
Vendor Relationships:
• Manages internal and external partner workflow & helps prioritize projects, as needed.
• Informs vendors on program strategies and builds requirements needed for new program enhancements.
• Reviews weekly and monthly reporting to ensure programs are performing as expected. Investigates with vendors any program discrepancies.
B&M Partner:
• Foster a strong transparent environment focused on open communication across the store teams for the value segment.
• Strong listening skills for store feedback. Use feedback to build solutions that benefit stores.
• Build and maintain a communication cadence for store teams. Prioritize messaging based on what messages are tasks, featured messages, or featured messages with training components required.
Requirements
Education:
• Bachelor’s degree in marketing, business, or analytics.
Experience:
• 5-7 years experience in retail or marketing with a career focus on specialty retail.
• At least 2 years of strong marketing discipline and understanding of customer loyalty and rewards program strategy and execution.
Skills:
• Project management experience.
• Demonstrated experience working with various, cross-functional, internal and external groups. Act as a leader and decision maker withing these groups.
• Strong communication skills, both written and verbally.
• Basic understanding of IT and technology to help facilitate integration projects.
• Basic accounting and budget management skills.
• Ability to lead a meeting from scheduling, agenda, attendees, and recaps.
All Replies Confidential / Equal Opportunity Employer