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Vice President, Global Product
VFC
Alameda, CA, United States
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POSITION SUMMARY
As a member of the executive leadership team, the VP, Global Product works collaboratively to provide leadership and vision to drive The North Face global product design. Shapes and creates an organization with a strong consumer focus and sound organizational values which drives change and ensures The North Face’s product and brand proposition are at the heart of the business. Sets the vision for The North Face’s global product proposition, delivering market and innovative industry leading product as well as commercially successful and effective product ranges in all product segments (apparel, footwear and equipment) and across all categories (Mountain Lifestyle, Mountain Sports, Urban Exploration and Run+Train).
KEY RESPONSIBILITIES
• Leads a global product organization recruiting and developing the highest caliber of expertise in design, product management, merchandising and product development. Builds the right skill set in the central global product engine as well as in the regional and local product selection with a strong collaboration with the merchandising teams. Creates a global and innovation focused culture, capable of working cross-functionally and ensuring the product vision is reflected and executed in the marketing and distribution strategies.
• Drives a truly global product POV leading and mentoring the central product engine to create and deliver industry leading, consumer focused, and market relevant product proposition and creating regional capabilities focused on selecting and placing regionally and locally relevant product offering to maximize The North Face’s market share and future success in every country.
• Delivers the global product vision and strategy which creates and delivers innovative and industry leading product, securing and further elevating The North Face’s brand authority and market leadership position while meeting financial responsibilities.
• Delivers tangible business and brand growth (in line with set revenue and profitability goals) and be an integral contributor to the business and brand realizing its potential to double revenues in 3-5 years.
• Oversees the successful and timely execution of product calendars and milestones in accordance to product development calendar for all categories and each season.
• Partners with functional leaders on strategic cross functional initiatives designed to drive sales growth, margin improvement or expense reduction that support the delivery of brand and business goals.
• Maximizes category presence among current distribution channels and identifies new product opportunities for existing accounts and channels.
SKILLS & REQUIREMENTS
• 15+ years of related professional experience.
• BA in Business recommended; or 15+ years related experience and or training; or equivalent combination of education and experience.
• Multi-category and multi-regional product engine leadership experience.
• Track record in delivering product innovation.
• Knows how to make money.
• Ability to deliver and execute a vision.
• Proven and demonstrated strategic leadership skills.
• Proven functional and team leadership skills bringing to market product that is on-brand, innovative as well as commercial.
• True international/global perspective/POV and a proven track record in delivering an industry-leading product proposition.
• Change & organizational transformation management skills and ideally a track record in having created a step-change.
• Sound brand building and management skills.
• Solid financial analysis and management skills; knows how to make money.
• Strong consumer and market focus.
• Strong collaborator. Team player with functional peers in the global leadership team and foster and promote the organization’s values to achieve the organization’s mid and long-term brand and business goals.
• The determination to push and support the immediate team of product category leaders to establish and deliver product innovation, provide brand management and development and deliver commercial success globally in their respective categories.
• Ability to develop creative ideas that advertise and promote specific line segments to the target customer
• Travel required: 25%