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Senior Digital & Social Marketing Manager
Coty
New York, NY, United States
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JOB DESCRIPTION
As Senior Digital & Social Marketing Manager, you will lead the global digital strategy of Coty’s hair brands (Clairol, Wella, Koleston) in the mass market. The role will be based in New York and report into the Global Marketing Director for Digital & Ecommerce.
You will be a key marketing leader focused on building our brands’ awareness and affinity through digital, social media, and content marketing – you will conceptualize, develop and initiate new strategies, new support models, and new technologies. You will work closely with the Global Brand teams and key partners in the markets. You will lead the thinking and train the organization.
You should be passionate about beauty and technologies, and used to working in a fast paced environment, as well as in virtual settings with colleagues from around the world, from different cultures and in different time zones.
KEY RESPONSIBILITIES
• Lead the evolution of our digital and social media strategy.
• Attract new users by developing deliberate content marketing, content development and content distribution strategies. Determining the right mix and sources for owned, co-created and user-generated content.
• Define the annual global content calendar across all our social channels and identify key promotional opportunities throughout the season.
• Increase relevance by enabling further personalization in marketing, including a step change in targeting, re-targeting and CRM.
• Partner with Influencer Marketing to develop strong social media influencer partnerships and ensure working with social influencers is seamlessly integrated into our work flows.
• Lead the development and set up of KPIs and ongoing tracking.
• Track & Communicate digital marketing performance against KPIs on a global level and propose recommendations to improve results.
REQUIRED SKILLS AND EXPERIENCE
• Minimum of 5-7 years digital marketing experience in a fast-paced and busy marketing department.
• Bachelor’s degree is required, ideally in the area of Marketing, digital marketing, business or similar relevant area. Further qualifications such as an MBA or digital specialty trainings are an asset.
• Proven track record of developing multi-channel digital campaigns with clear KPIs.
• Proficient and up-to-date knowledge of key social media platforms and best practice.
• Comfortable with Adobe & social media analytics.
• A good understanding of SEM, SEO, Display and Affiliate Marketing.
• Previous experience with marketing automation, and/or inbound marketing is a big plus.
• Excellent communication skills, both written and verbal.
• Self-starter, used to working independently.
• Mother tongue or professional fluency in English required. Additional languages, in particular Spanish, Portuguese, Turkish or Arabic are a plus.
• Background in the beauty industry is not a mandatory, but you should be able to showcase your eye for beauty, aesthetics and design.
• Strategic thinker with an ability to dissect problems and identify solutions.
• Demonstrated creativity and creative management, including experience in leading creative work and agency partnerships.
• Digitally savvy, active on social media and highly curious about new digital trends.
Please apply with CV and samples of your work.
Please note that only the short-listed candidates will be contacted.