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Performance Marketing Coordinator (Temporary)
POPSUGAR
San Francisco, CA, United States
Job Details - this job has expired, please see similar jobs below
The role of the Performance Marketing Intern is to support Performance Marketing Team’s customer acquisition efforts through management and execution of performance marketing programs across both POPSUGAR and POPSUGAR Must Have brands. This person will be tasked with supporting efforts of growing and cultivating audiences related to POPSUGAR.com and native advertising content.
Responsibilities:
◦ Support the content seeding program for PopSugar Native Advertising Program
# Daily execution, optimization, reporting for all Facebook campaigns
# Monitor Omniture visits to track against Native traffic goals
◦ Work closely with PopSugar Editorial and Audience Development teams on promotion of editorial and video content (primarily on Facebook) to amplify variability and reach (on site and on social pages)
# Execute/optimize on paid campaigns to drive additional traffic and engagement
◦ Assist with traffic acquisition efforts across third party channels
# Campaign execution
# Maintain lines of communication with partners on live campaigns
# Daily reporting of results to Ad Operations Team and other relevant POPSUGAR teams
Skills/Qualifications:
• Bachelor’s Degree
• Experience working on performance marketing programs across social and SEM platforms (1-2 years)
• Experience working within a marketing team for a digital publisher preferred
• Experience working alongside consumer marketing, engineering, sales, Ad Ops, editorial, and email, design teams preferred
• Familiarity with data analytics/campaign management tools, including Omniture, Facebook Manager, Google AdWords, Bing
• Advanced knowledge of Microsoft Excel, PowerPoint, Google Docs
• Demonstrated expertise in engagement across social platforms (e.g. Facebook, Instagram, etc.)
• Knowledge of all acquisition channels (Social, SEM)
• Verbal and written communication skills must be top notch. Must be able to communicate and interface with all levels within the organization and clearly articulate objectives and analysis.
• Highly personable, friendly in nature, and enjoys collaboration with multiple teams and external partners
• Must be flexible, able to adapt and react to business needs or change in direction in a fast paced environment
• Highly responsive, and ability to work under pressure, with occasional support coverage of special events outside of key business hours.
• Must be a social media guru and have both passion and knowledge of social media landscape (both organic and paid)
• Passion for women’s content and women's lifestyle interests a plus
About POPSUGAR Inc.
POPSUGAR Inc. is a global media and technology company that is parent to lifestyle media publisher POPSUGAR and monthly subscription box POPSUGAR Must Have. Together, the brands attract a monthly global audience of 100 million, generating 3.1 billion monthly content views. POPSUGAR is the #1 lifestyle brand for young women, delivering inspiring, informative, and entertaining content in multi-platforms across entertainment, fashion, beauty, fitness, food, parenting, news and more. POPSUGAR Studios, the video production arm of POPSUGAR, Inc., is the leading producer of online video lifestyle content, with more than 300 million monthly views of its original series.
POPSUGAR Inc. has offices in San Francisco, New York, Los Angeles, Chicago, and London and operates internationally in Australia, France, the Middle East, and the UK. The company is privately held and funded by Sequoia Capital and IVP.
POPSUGAR is dedicated to fostering a diverse and inclusive company culture. We celebrate our differences and embrace the varying ideas, interests, and life experiences that make us who we are. As a company with a mission to inform and inspire people all over the world, we believe that employing individuals with diverse backgrounds is essential to building a successful, creative, and innovative business.
We work hard, play nice, and welcome those who do the same.
Whoever you are, You are POPSUGAR.