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Social Media Coordinator
Crocs
Niwot, CO, United States
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SUMMARY:
The Global Social Media Coordinator drives implementation of social media strategy for the Crocs brand and supports efforts to create and maintain an active and engaged community of followers in owned social spaces. This position will report to the Global Social Media manager, with primary responsibilities surrounding the development/management of the social editorial calendar, day-to-day community management, asset briefing and coordination of samples for social influencers and public relations needs.
ESSENTIAL DUTIES AND RESPONSIBILITES:
• Support execution of all social media programs in the US marketplace
• Drives scheduling and posting of approved content across Crocs channels, including Facebook, Instagram, Twitter and YouTube, ensuring all programs are executed as planned with the highest quality control standards
• Acts as day-to-day social community manager; promptly responds to comments and inquiries, supports customer service related requests and escalates issues as necessary
• Actively listens to consumer conversations in social channels, provides recommendations based on insights and data trends
• Champions and upholds the Crocs brand in all consumer interactions
• Provides recommendations for how programs can be tailored for execution within key global marketplaces
• Drives briefing and development of assets with the creative team, facilitates content sharing through the digital asset management system
• Collaborates with marketing, creative and cross-functional stakeholders (sales, product creation, merchandising, eCommerce, retail and customer service) to gather needs, define requirements, and provide solutions for supporting needs within the overall social media strategy
• Develops and collects reports across internal and agency partners, provides top line insights and recommendations
• Supports marketing communications team as needed (meeting coordination, sample ordering, etc.)
QUALIFICATIONS
• Understanding of the social media landscape, pays attention to key trends and emerging opportunities
• Self-starter who is eager to learn in an ever-changing environment
• Excellent organizational skills and attention to detail