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Senior Manager – Loyalty Marketing
Lord & Taylor
New York, NY, United States
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Senior Manager – Loyalty Marketing/Awards (L&T)
Job Description
The Senior Manager of Loyalty will provide leadership and develops marketing strategy for the L&T Awards program. Owns creative development with creative team for the L&T Awards program. Accountable for offer development, customer data strategy, creative development, production, communication to field (stores, credit offices, etc) for all campaigns. Develop/Grow Premier customer base and sales volumes. Increase value perception of the Lord & Taylor Awards program by working directly with Senior Marketing Managers and merchant team on exclusive value add/benefits related to all tiers. Continuously work to refine/maximize program marketing opportunities – thru market conditions, partnership with CRM, Ops team, and sales analytics to deliver program recommendation on all promotional campaigns.
Additional Responsibilities:
L&T Awards – Marketing programs
-Welcome/Supplementary/Replacement packages
-Advance Notice of sales / special events
-Advance – Premier Exclusive Credit Events
-Advance – Pres. Letter
-Customized Direct Mail
-Customized EBooks with offers - seasonal
-In-Store Collateral – brochures, cash mats…
-Vendor Offers
-Premier Emails
-Lord & Taylor Awards Premier recognition program
-Email acquisition campaigns
-Signage – promotional banners
Maintain competitive file to better plan/react to market for Premier segment.
Ensure all branding integrity is upheld and maintained across all channels.
Partner with Merchant Marketing team to integrate and leverage L&T Awards as promotional tool and market differentiator.
Gatekeeper of offer content and messaging to ensure offers are not duplicated and are consistent in value.
L&T Awards – Online Marketing programs
-Marketing content & Offers
-Online promotions Monthly
*Leverage existing online channels and explore new opportunities.
*Liaise with the Capital One and develop materials jointly that promote the L&T Awards program and supports its value proposition.
Qualifications
*University degree in Business or related field
*Minimum of 5 years experience in Marketing (planning and execution)
*Minimum of 5 years management exp. in loyalty Industry (loyalty programs)
*Retail experience within a large matrixed organization
*Excellent interpersonal and communication skills
*Customer relationship Management
*Ability to prioritize multiple tasks and consistently deliver within tight deadlines
*Ability to work independently
*Exceptional copy editing and proof reading skill
*Financial requirements – basic accounting and reporting
*Strong team building aptitude