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Digital Account Manager
Rodale
New York, NY, United States
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Digital Account Manager, Runner’s World & Bicycling
RunnersWorld.com & Bicycling.com,the global leaders in run and bike, are currently seeking a Digital Account Manager to oversee our growing digital advertising business. The position requires competency in managing the entire digital sales cycle, from pipeline and proposal development to program launch and optimization. Those candidates with a strong digital sales background coupled with superior organization, communication, analytical skills will be considered. Our ideal candidate has a passion for living a healthy lifestyle, be self-motivated, have a team mentality with a positive can-do attitude, and possess the ability to thrive in a fun, fast-paced environment. This position is located in New York City.
Responsibilities include:
• Strategic oversight and management of sold digital programs on RunnersWorld.com, Bicycling.com, and their social media extensions in order to ensure optimal performance and on-time delivery
• Build prospecting forecasts and track monthly performance of digital sales pipeline
• Institute a formal recap and up-sell process for all sold digital programs
• Effectively present opportunities, updates, and solutions to digital advertising clients
• Create strong working relationships with sales and marketing, ad operations, and trafficking teams in order to effectively develop opportunities and solutions
• Collaborate with brand marketing teams to create effective sales tools and presentations
• Analyze and present digital sales trends (direct and programmatic) to the team on regular basis
• Identify and provide innovative, first-to-market digital advertising solutions
• Travel to client presentations, events, and digital tradeshows nationwide
Qualifications:
• BA/BS degree and minimum 3-5 years digital sales, planning, and account management experience
• Proficient understanding of the digital advertising landscape
• Comfortable with quantitative analysis and working in fast-paced environment
• Strong sales, communication, organization, and presentation skills
• Integrity, discipline, and a positive and professional attitude
• Ability to make independent decisions while being a collaborative team player
• G Suite and Microsoft Office competency, especially Excel and PowerPoint
• Familiarity with DoubleClick DFP, DFA, Atlas, MOAT, Comscore Media Metrix, Coremetrics and Rich Media vendors a plus
• IAB certification
About Rodale Inc. Rodale Inc. is a global health and wellness content company based in Emmaus, Pennsylvania and New York, New York. Known for launching the organic movement in the U.S. in 1942, the company operates today with a mission to “inspire health, healing, happiness and love in the world. Starting with you.” Home to a broad portfolio of best-in-class brands, Rodale engages more than 100 million people globally through an array of products and services that include magazines, books, online, mobile, e-commerce, direct-to-consumer, social, video and events. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, and Rodale’s Organic Life. Rodale Books is the premier destination for wellness content with a purpose, publishing conversation-changing titles that include Jessica Alba’s The Honest Life, Alicia Silverstone’s The Kind Diet, former Vice President Al Gore’s An Inconvenient Truth, Starbucks CEO Howard Schultz’s Onward, Maria Rodale’s Organic Manifesto and Scratch, and Dave Asprey’s The Bulletproof Diet. The Rodale Books website, RodaleWellness.com, is a content and community hub where visitors can find inspiration and information from the world’s top wellness experts. Rodale also produces numerous branded experiences that draw more than 100,000 participants annually. Rodale is a certified member of The Women’s Business Enterprise National Council (WBENC) and has received numerous industry accolades, including spots on Folio’s Top Places to Work in Media and Greatist’s Healthiest Companies in America lists, and has also been recognized as one of the Top 100 Best Adoption Friendly Workplaces.