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Senior Social Media Specialist
Brooks Brothers
New York, NY, United States
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As the country’s oldest clothing retailer, Brooks Brothers is proud to uphold the same traditions and values for nearly two centuries. We believe these are the reasons why our customers consider us to be far more than a store. Brooks Brothers has been an American icon since 1818. In 1915 our present ten-story flagship store opened at 346 Madison Avenue near New York’s most prominent social organizations, including the Harvard and Yale Clubs and the New York Yacht Club. Almost 100 years later we continue to dress ladies and gentleman of all generations and cultivate long term relationships with our loyal clients. Our stores represent our respect for our heritage and vision to be the premiere lifestyle destination. We continually strive to make this a great place to work with a strong emphasis on career development and associate satisfaction. We are consistently devoted to championing both our people and the Brooks Brothers Brand.
The diversity of our operations has recently created an opportunity for a Senior Social Media Specialist, located at our New York offices.
The Senior Social Media Specialist will be responsible for crafting social media editorial calendars, executing social media campaigns and the overall management and growth of all social media channels for the Brooks Brothers brand.
As Brooks Brothers leverages its 199-year history, prepares for its 200th anniversary, and prepares for its next 200 years, this role in social media will serve as a critical piece in the Marketing department in how we honor and respect our past while adapting to and leading our customers into the future of our brand's identity.
This savvy social media professional will be highly communicative, detail oriented and a whiz at reporting. They will be relentless in their drive to discover new ways to grow our community and be innovative in the social media space, particularly around live and video content. The Senior Social Media Specialist reports to and will work closely with the Director of Social and Digital Media.
KEY ACCOUNTABILITIES:
• Manage editorial calendar development for all social channels, including content curation and copywriting (channels include, but are not limited to: Facebook, Instagram, Instagram Story, Twitter, Pinterest, LinkedIn, Snapchat, YouTube),
• Participate in ideation and execution of KPI-driven social media campaigns
• Partner with multiple internal and external partners to bring many facets of the brand’s social presence to life, including occasional live event coverage
• Own reporting and analytics across channels, building and sometimes presenting reports on a weekly, monthly, quarterly and yearly basis
• Lead community management efforts across channels, collaborating closely with the social customer service team to create a positive experience for fans, followers and customers
• Identify and develop relationships with influencers and lead strategic product sampling efforts
• Act as a key administrator in the management of our social media management platform
Skills/Requirements
PREFERRED EXPERIENCE & TECHNICAL PROFICIENCIES:
• 2-4 years of experience managing large-scale social media communities at a brand, agency or start-up. Retail experience is a plus
• BA/BS degree or equivalent practical work experience
• Experience working with Sprinklr or similar enterprise social media management platform
• Excellent problem solving, organizational and analytical skills, while being accommodating and adaptable to changing business needs and requests
• Have a passion for social media and a proven ability to achieve goals in a fast-paced environment
Brooks Brothers is proud to offer our Associates competitive compensation, a fulfilling work environment, unique and special benefits and a wide range of opportunities for personal and professional development.
We invite you to submit your cover letter and resume for immediate consideration.
Best Regards,
The Talent Acquisition Team of Brooks Brothers
It is the policy of Brooks Brothers to ensure equal employment opportunities to all qualified persons without regard to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, sexual orientation or other protected class status.