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Social Media Designer
Estee Lauder
Culver City, CA, United States
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Social Media Designer, Smashbox
Description
In partnership with cross-functional digital team, conceptualize, produce and execute on-brand creative content for all digital/social platforms (primarily Instagram, Facebook and any new buzzed-about platforms). Ability to produce quickly and prolifically (multiple creative outputs per day), while reacting to trends and helping to continually evolve the brand's platforms.
Creative and content (70%)
• Conceptualize, produce and execute multiple creative outputs per day across all social platforms (including, but not limited to, standard posts, re-cuts of how-to videos, motion-graphics videos, animated GIFs, cinemagraphs, etc.)
• Shoot any required imagery, including styling and art directing
• Contribute creative executions to additional digital programs, as needed
• Design and retouch social posts, plus make modifications to existing creative, as needed
• Lead ongoing development and updates of social creative guidelines to ensure consistent look and feel across platforms
• Collaborate with cross-functional digital team on all content, guided by overall brand and business objectives
Planning and project management (15%)
• Problem-solve and think fast on your feet to deliver quick turnaround when required (often in 24 hours or less); ability to thrive in a fast-paced environment
• Participate in weekly status meetings and coordinate on a daily basis with cross-functional digital team
Research, innovation and trend-spotting (15%)
• Report regularly on competitive brand activity, as well as leading non-beauty brands
• Research niche brands and creative/editorial outlets for the latest trends and inspiration
• Contribute to brainstorms with cross-functional team to help surface new, innovative ways to create digital/social content
Qualifications
• Minimum 5 years experience
• BA/BFA degree
• 5-10% travel
• Creative renaissance with deep understanding of digital landscape, particularly social platforms (existing and emerging).
• Photography, design, video editing and motion-graphics skills with a keen eye for taste level and unique executions.
• Demonstrated experience conceptualizing and executing impactful, engaging creative for digital/social platforms.
• Voracious consumer of digital/social content, and early adopter of trends with a passion for innovation.
• Fashion, beauty or media/entertainment background.
• Strong photography and design experience (Adobe Creative Suite).
• Ability to understand business objectives to guide execution.