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Manager Marketing Operations - Internal Events (m/f)
Adidas Group
Herzogenaurach, , Germany
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Purpose
Planning and execution of key WE events including Sales Launch, Retailer Events and complex Specialist events, ensuring maximum impact for customers and employees.
Key Accountabilities
• Planning, coordinating and executing inspirational and fresh WE dual brand Seasonal launches.
• Propose suitable venues and costing for offsite launches in line with budget and get sign off from Managing Director
• Coordinate and facilitate key EKA Retailers Launches and other WE corporate special events.
• Support ‘on loan’ staff throughout the launch process. Ensure they gain the relevant required experience whilst also wider exposure to the business.
• Bespoke Retailer, Specialist Launches and External Sports Show
• Work with Sales and Marketing to identify the need for bespoke launches and sell-ins aligned with key brand message and concepts.
• Establish suitable locations for all attendees and deliver with impact to agreed budget. Offer suggestions & solutions where required in order to create the WOW factor for each event.
• Work cross-functionally and suggest ways in which to recycle existing kit thus creating cost savings.
• Play a key role in MOPS WE alignment and continuous improvement.
Knowledge, Capabilities and Experience
• Advanced user of Excel, Powerpoint, Word and MAC
• Excellent Organization Skills
• Strong negotiator
• Attention to detail
• Ability to build effective and positive working relationships internally and externally
• Works well under pressure and able to manage conflicting priorities and high workload.
• Able to work under pressure, responding postively and flexibly to short notice changes and obstacles.
Qualifications
1. Degree educated (Project Management or Business desirable)
2. Considerable Project and/or Events Management Experience
3. 2+ years experience in managing internal and/or external corporate events for circa 500 people