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Sportswear Brand Internship
Nike
Paris, , France
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Description
KEY ACCOUNTABILITIES
• Become a key partner and work on the marketing strategy of the biggest category of Nike France.
• Spark creativity and help drive the Nike Sportswear brand vision
• Aim at surprising our consumers with new experiences that amplify the sportswear culture
• Be a positive influence to rally the organization to the sportswear cause
• Get closer to our young consumers (16/20 years) in an innovative way
• Anticipate trends and provide feedback to France Brand Team
• Re-connect with the main actors of sneaker and sportswear culture in Paris
MISSIONS
1) NSW x Sneaker culture in Paris
• Trend watch around sneaker culture and our wholesale partners: websites, blogs, Pinterest, Tumblers, Instagram, Facebook, magazines, chat with retailers…
• Review what the competition is doing in sneaker culture: products, events, installations, influencers, benchmark search on digital and physical activations around sneaker culture.
• Consumer analysis/Focus Group: coordinate a study to better understand the young consumer and his relation to his favorite sneaker shops, give his/her point of view and a fresh perspective insight to the rest of the NSW team
2) Sports Marketing Interaction
• Reflect on how we can maximize our sports moments
• Determine the actions to capitalize on our sport marketing assets and leverage them through NSW
3) Distribution
• Define the shops, working with Nike, that build the ecosystem of lifestyle sneakers
• Define the shops that are not working with Nike and that we should target
4) Places
• Define the key areas connected to sneaker culture that influence our sneaker lovers and our avant-gardist consumers (hang outs, bars, cultural places…)
• Define the key people that impact our sneaker lover and our avant-gardist consumer
OFFICE LOCATION
• NIKE FRANCE HQ based in Saint Ouen l’Aumône
• Paris Showroom Saint Denis (optional)
• Meetings in central Paris occasionally at the end of the week
Qualifications
• 4th or 5th year student in Marketing, Communications, Brand Management
• Looking for a gap year or a final-year internship
• Fluent in English
• Excellent verbal and written communication skills
• Advanced MS Office level (especially Excel and PowerPoint)
• Eagerness to contribute to team success and Nike sportswear
• Interested in digital – a first digital experience is a plus
• Strong eagerness for the brand
• Social medias facilities (Facebook, Instagram, Twitter, Snapchat)
• Creativity, autonomy, organization, and proactivity