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FT Customer Relationship Marketing Coordinator
VFC
Wyomissing, PA, United States
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VF Outlet FT Customer Relationship Marketing Coordinator (VF Outlet 001, Wyomissing, PA)
Job Summary:
Coordinate all marketing activities that support Customer Relationship Management (CRM) including loyalty, digital, email and social marketing initiatives.
Key Responsibilities:
• Oversee email communication content, creative, calendars and follow up analysis.
• Manage all social media platform content development, customer correspondence and calendars.
• Coordinate all digital content and SEO best practices for websites.
• Generate and distribute reports related to customer loyalty program.
• Coordinate all creative assets for all channels including email, direct mail and digital.
• Assist with seasonal photo shoot direction and photograph additional merchandise as needed.
• Work with teams to develop activity calendar and communication through all channels.
• Assist with local marketing campaigns, program budgets and other duties as assigned.
• Support Manager with day-to-day execution of communication strategies.
Education/Skills:
• BS in Marketing, Advertising and/or Communications plus 2-4 years of relevant experience.
• Proficient with email marketing, SEO best practices and social media required.
• Strong attention to detail, and the ability to manage multiple projects simultaneously.
• Experience with Magento, Google Analytics and/or Experian a plus.
• Independent and action oriented, must pick things up quickly and be proactive.
• Must be available for travel (20%).