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Brand Marketing Coordinator
Burberry
London, , United Kingdom
Job Details - this job has expired, please see similar jobs below
INTRODUCTION
Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations. Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward. Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.
JOB PURPOSE
The Marketing Coordinator will support the Brand Marketing team across all global brand campaigns, moments and activations. This person will drive execution of brand strategies in partnership with channel and creative teams, ensuring key strategic information is shared and understood by all teams, understanding requirements from all channel teams and incorporating these into campaign planning, and helping to engage broader business partners with key brand marketing activity.
RESPONSIBILITIES
• Bring together 360 marketing plans, collating feedback from channel teams and liaising with brand marketing team to ensure these are in line with overarching strategy
• Liaise with regional teams to collate asset requirements and work with channel teams and CMD to deliver their needs
• Keep the team updated and inspired by researching and sharing relevant case studies, articles, new brand behaviour etc.
• Develop reports and gather data and learnings on past campaigns working with the marketing effectiveness team and help to assess how various teams have met KPIs
• Assist brand marketing team to help drive and deliver brand campaigns across all gifting moments e.g. Valentine’s Day and Mother’s Day, in partnership with product marketing
PERSONAL PROFILE
• Extensive experience in marketing, creative or communications industry desired
• Personable, organised and reliable
• Proactive, accountable, takes initiative, self-driven
• Strong communicator, able to inspire creatives and business stakeholders
• Able to present ideas in a strong, organised and inspiring way, using full suite of presentation formats
FOOTER
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.