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Executive Director of Data Science and Audience Growth
Rodale
New York, NY, United States
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The Executive Director of Data Science and Audience Growth will lead Rodale’s data organization focused on Capturing (analytics and third party implementation), Collecting (cloud-based data lake, data processing environment and data security), Reporting (dashboards, segmentation, competitive and business intelligence), Analyzing (goal setting, forecasting), and Using data to grow and retain audiences (registration and log-in strategies, audience ad targeting, newsletters, welcome programs, house marketing, content personalization) and generate revenue (data targeting, data products).
In this role you will:
• Develop an integrated customer data architecture and analytics platform
◦ Oversee Rodale’s efforts to track data collections, data purchases, databases, physical data models, and linkages between datasets
• Provide data quality and data lifecycle management, along with the exploitation of data assets to create business value (e.g. Leverage data management platform for marketing and ad sales efforts)
• Lead audience growth and engagement by working with all parts of the business: testing with Marketing, Product and Development; content creation and promotion with Editorial
• Develop and execute strategies to convert visitors into repeat consumers across all of our content and product offerings, drive E-mail acquisition and newsletter optimization
• Decrease the cost of managing data and increase the value of the data we have
• Lead a data science and analytics team to build dashboards, analyze the data and provide insights and recommendations around content engagement, user behavior, and revenue opportunities across the digital, print and e-commerce businesses
• Provide forecasting guidance to Advertising, on Ad Campaigns, on E-mail acquisition, and on product sales
• Collaborate with Sales, Operations, Finance and other relevant groups to develop operational processes required to execute against audience-based ad products
• Bring expertise of new technologies, platform and approaches in data architecture, data analytics including Big Data,unstructured data analysis, social network data analytics, etc
• Work with key stakeholders and determine long term roadmap and executing the BI strategy
Ideal candidates will possess:
• 5+ years of experience managing a team of data/analytics specialists
About Rodale Inc. Rodale Inc. is a global health and wellness content company based in Emmaus, Pennsylvania and New York, New York. Known for launching the organic movement in the U.S. in 1942, the company operates today with a mission to “inspire health, healing, happiness and love in the world. Starting with you.” Home to a broad portfolio of best-in-class brands, Rodale engages more than 100 million people globally through an array of products and services that include magazines, books, online, mobile, e-commerce, direct-to-consumer, social, video and events. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, and Rodale’s Organic Life. Rodale Books is the premier destination for wellness content with a purpose, publishing conversation-changing titles that include Jessica Alba’s The Honest Life, Alicia Silverstone’s The Kind Diet, former Vice President Al Gore’s An Inconvenient Truth, Starbucks CEO Howard Schultz’s Onward, Maria Rodale’s Organic Manifesto and Scratch, and Dave Asprey’s The Bulletproof Diet. The Rodale Books website, RodaleWellness.com, is a content and community hub where visitors can find inspiration and information from the world’s top wellness experts. Rodale also produces numerous branded experiences that draw more than 100,000 participants annually. Rodale is a certified member of The Women’s Business Enterprise National Council (WBENC) and has received numerous industry accolades, including spots on Folio’s Top Places to Work in Media and Greatist’s Healthiest Companies in America lists, and has also been recognized as one of the Top 100 Best Adoption Friendly Workplaces.