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Retail Marketing Specialist - North America
Nike
Boston, MA, United States
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Description
Manage Converse’s wholesale retail marketing efforts in support of the North America business. Develop marketing programs that create demand, establish brand credibility and accelerate growth.
General Responsibilities
• Leverage key footwear & retail marketplace trends to develop recommendations that enhance the organization’s position at retail
• Develop superior understanding of Converse consumer & retail realities. Use that information to generate engaging retail programming and marketing plans that support global initiatives and drive product demand
• Drive programs through to in-market execution across a variety of channels, and a variety of needs (Product launches, brand storytelling, consumer activations & events)
• Optimize processes to ensure programs are executed on strategy, on time and on budget
Collaborative Partnership
• Partner with North American Brand Marketing team to leverage brand programming in support of retail opportunities
• Partner with North American Commercial and Merchandising teams to ensure alignment between sales goals, product assortment and marketing initiatives
• Ensure non-marketing partners are aware of all North American seasonal marketing plans related to assigned channels and accounts.
Qualifications
• 1-3 years marketing experience
• Passion for the brand, and ability to take the right risks
• Strong written and verbal communication and ability to effectively communicate complex topics and concepts to a wide and diverse audience
• Ability to effectively elevate strategic concerns to senior management in a timely and accurate manner
• Demonstrated leadership in fostering continuous learning, empowerment, involvement, and opportunities.
• Ability to establish an independent view, effectively collaborate in decision-making and motivate others
• Strong understanding of footwear, apparel, and accessories retail landscape preferred
• Strong digital marketplace landscape understanding
Job: Brand & Consumer Marketing
Primary Location: US-MA-Boston
Organization: Nike Affiliates
Schedule: Full-time
Job Level: Specialist
Travel: Yes, 15% of the time
Number of Openings: 1
Background Check Required: Yes
Non-Compete Required: No
Relocation Available: No