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Assistant - Media Relations, Public Relations
Tiffany & Co.
New York, NY, United States
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Overview
The Media Relations Assistant supports the Northern America Media team in all areas, but with primary focus on managing merchandise requests. The Media Relations Assistant is an integral member of the team, supporting the global initiatives of Tiffany & Co. and furthering Tiffany's status as the diamond authority.
Responsibilities
Merchandise Pulls
• Act as main point of contact for all merchandise pulls
• Update/maintain group grids such as PR loan status and product initiative
• Support Northern America team with all steps in the merchandise pull process and procedures (arrange, pull and return merchandise)
• Act as main safe and location contact
• Manage all credit requests for Northern America editorial opportunities
• Manage and coordinate all sample requests from agencies
• Work with agencies on image requests through press website
Reporting
• Act as secondary contact for reports, working cross functionally with the reports associate
• Collect (scan and upload) and monitor articles
• Track and manage placements for both TV and movie opportunities
• Compile various clip reports on monthly, quarterly and year-end schedules (through CARA and DMR platforms)
• Liaise with agency network partners to receive clips on a timely basis and submitted properly through our platforms
• Compile all reporting needs to be shared cross functionally, with marketing, central teams etc
• Research and analyze clips for monthly submission to executives
• Create post event recaps and coverage reports
• Create recap reports for all key celebrity dressing initiatives
Press Events
• Coordinate and plan event logistics, working closely with the Events team and CVM
• Track budgets, working closely with the Events team
• Coordinate merchandise lists for major press events (New Collections, Blue Book Press Preview) working closely with the Media Relations Assistant
• Meet with press during events and gathering
GENERAL MEDIA RELATIONS ORGANIZATION
• Circulate fashion/jewelry trend reports and industry news
• Update and maintain Cision (the database that organizes our media lists)
Qualifications
Required:
• Undergraduate Bachelor's degree
• 1-3 years of experience
• Strong planning & organizing skills.
• Ability to multi task and manage multiple priorities.
• Detail oriented.
• Ability to communicate effectively, both written and verbal
• Must know Word, Excel and Adobe Photoshop
• Poised and professional to represent Tiffany & Co.
• Must be willing to work overtime and attend on-site and off-site events
Preferred:
• Undergraduate degree in Communications
• 2 years years of experience
• Retail experience
• Previous experience in Public Relations
• Basic knowledge in gemstones and Tiffany merchandise