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Marketing Manager
Estee Lauder
Istanbul, , Turkey
Job Details - this job has expired, please see similar jobs below
Marketing Manager (ADF&Smashbox&Glam Glow)
Description
1. Ensures Customer and Market Growth
Develops marketing plan for Brand
• Works with Brand manager to develop marketing and sales objectives (including sales volume and profit forecasts), plans and budgets
• Considers global Brand objectives and offerings, marketing guidelines, cost of goods/pricing objectives, manufacturing feasibility, and local market/competitive trends to:
• Formulate marketing and sales objectives
• Make product selection, assortment and pricing decisions
• Makes decisions on promotional items (including collateral) and creative concepts
• Plan and develop programs
• Develop marketing and media plans and calendars
• Shares findings on market trends (customers, prices, products and competition) with Brand manager to identify market-specific needs in terms of product, promotions, and creative concepts, especially when they deviate from global guidelines and offerings
• Assists in determining discontinuations and price increase recommendations for existing products and price for new products
• Develops forecasts for products and promotional materials and shares with Brand manager
• Assists in the development of fiscal year budgets. Presents the marketing budget to Brand manager, reviews and revises.
• Builds relationships with business partners and key customers; makes recommendations to Brand manager on yearly targets, as well as on counter/store site selection and supports Brand manager in negotiations with business partners
• Spearheads all procedures, forms, analysis, and reports critical to the execution of marketing plans
• Provides programs to consumer groups as required, such as corporate services, community organizations, and professional trade associations
Spearheads marketing research and analysis
• Analyzes the business, evaluates competitive challenges, and identifies opportunities for growth
• Monitors field information and trends in markets, customers, products, prices, channels and competition
• Maintains competitive library and is the main source of competitive documentation. Prepares market trend updates
• Prepares Brand category performance analysis and responsible for Brand segment category reviews as needed
• Prepare all analyses for pricing, cost of goods, price increase or line editing projects. Prepares cost/retail objectives capturing comparable Brand and competitive pricing. Responsible for COG feasibility analysis and work requests for new projects.
• Conducts post launch evaluation analysis of major programs
• Identifies cost-saving and value-enhancing opportunities for the Brand
Promotes and protects Brand identity
• Ensures that Brand image and position are properly maintained in people and materials, in accordance with corporate standards
• Represents Brand in a professional and positive manner when interacting with staff, customers and business partners
• Monitors for appropriate implementation of Brand identity tools.
• Secures media placements with radio, television, newspapers, and magazines based on press mailings, conferences and one-on-one presentations.
1. Manages Operational Effectiveness
• Ensures strong execution of Brand marketing plans/calendars and major launches
• Oversees the processes critical to the execution of marketing plans, i.e.: Project Turnovers, Creative Requests, Marketing Bulletins and Concept Proposals
• Manages marketing activities associated with new door and market launches
• Ex: choosing space and location, registering and forecasting products, ordering testers and developing the marketing calendar and launch plan
• Orders product, promotional items (including collateral/visual merchandizing) and advertising materials
• Oversees forecasts to ensure planning accuracy and appropriate inventory levels. Recommends plans to reduce excess inventory levels
• Represents marketing at weekly meetings. Responsible for preparation, re-cap, and follow-up of internal meetings in regards to programs in process.
• Keeps New York informed of activities within public relations area and local media by providing clipping reports, tabulations, and ongoing status reports; maintains up-to-date press lists tailored to Brand's specific requirements.
• Responsible for developing and monitoring Public Relations budget; reviews on timely basis to determine status.
• Prepares timely and accurate marketing bulletins.
• Interfaces, on an ongoing basis, with all support functions (Product Development, Packaging, Design/Creative and Visual Merchandizing, Training/Education, Global Communications, and Forecasting) to:
• Facilitate the progress of programs
• Discuss and develop new and modified ideas for products, promotional items, creative concepts, packaging, and communications to meet market specific needs
• Ensure appropriate product, material, and concept development
• Discuss market trends
• Communicate marketing initiatives
• Anticipate, identify, and seek resolutions to issues that may arise
• Supports Brand manager to develop trade presentations and strong sell‑through systems
• Helps develop sales cycle material to meet specific distribution requirements; follows up with Brand in New York and suppliers for locally produced items
• Maintains contact with distribution centers and key customers, follows up on promotion efforts, keeps informed on sales force needs and assists sales management as necessary
• Monitors expenses to ensure that they stay within budget
• Manages advertising and promotional budget
• Ensures timely delivery to customers
• Provides input to merchandising, creative development, market development, sales promotion, distribution and suggested wholesale price
1. Improves Business Processes
• Identifies ideas for new product development and shares with Brand manager
• Makes proposals and recommendations regarding media and advertising choices to Brand manager. Reviews choice of media with Brand manager and makes specific recommendations as necessary.
• Interfaces with sales force and visits stores on a periodic basis. Solicits and compiles feedback from field personnel as it relates to proposed programs. Reviews complaints and suggestions relative to assigned products. Submits a report of findings and conclusions
• Identifies opportunities utilizing new creative approaches and develops initiatives. Maps out strategies for regular business and new product launches/introductions
• Makes recommendations to the existing line based on reformulation, repackaging or value analysis needs
• Evaluates promotion and advertising program. Recommends improvements or changes.
1. Leads and Develops People
• Provides leadership, guidance and management to staff
• Establishes high workplace operating standards and values
• Provides input in setting performance objectives for team
• Clearly communicates priorities and required results with team
• Provides input in assessing performance of team-members
• With Brand manager, provides coaching, feedback, development opportunities and recognition to staff
• Influences others to achieve difficult goals
• Maintains appropriate communication with different functional areas of the brand, and with the region and New York when required
Qualifications
• Strong analytical skills; the ability to identify critical concerns and prioritize; problem-solving abilities
• Creative/innovative thinking
• The ability to handle a multitude of projects and issues at one time
• Initiative
• Excellent team player and interpersonal skills; the ability to interact with all levels within an organization
• Organization and an orientation to detail
• Self-motivation; High energy level; the ability to work independently
• An interest in learning and the ability to integrate information to identify the implications of macro trends for the business.
• An open-mindedness. Actively elicits different points of view and understands different perspectives
• Respected and enthusiastic leader
• Broad/strategic thinker; seeks continual learning and is open-minded
• Innovative
• Experiments with new concepts and approaches. Comes up with creative solutions to difficult problems.
• Ambitious; sets high standards. Sets challenging yet attainable goals. Takes calculated risks
• Strong communicator; clearly communicates expectations. Can relate to a range of people. Knows how and when to adapt communication style to audience and objective, e.g. when to be directive and when to seek discussion and input.
• Genuinely interested in developing others
• Works cooperatively with peers, management, subordinates, and other departments
• Makes others feel valued
Listens attentively. Acknowledges the feelings, views, and contributions of others. Encourages participation in decision making.
• Seeks personal improvement and adapts behavior to feedback and experience