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Mgr, eMail & Site Marketing
Chico's FAS, Inc.
Fort Myers, FL, United States
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POSITION OBJECTIVE:
The primary function of the position will be to oversee and facilitate the digital emarketing campaigns for Chico's Outlet website aimed at driving revenue and increasing customer engagement and conversion with our Outlet division emails and website.
FUNCTIONAL RESPONSIBILITIES:
• Partners with Brand Marketing and Merchandising to drive the email and onsite strategy, focusing on segmentation, cadence, and quality of all commerce communications.
• Plans, manages, and executes customer activation from new registrants and non-buyer segments.
• Manages relationship with email vendor and works with in-house creative team to drive the Outlet email and site marketing plan. In addition, ensures that the process (from scheduling, development, set-up, review, QA, deployment, and reporting) is streamlined and well managed.
• Works with the Analytics, Intelligence & Marketing Service (AIMS) team to develop audience segmentation strategies and perform content/offer testing to optimize email campaigns.
• Conducts detailed performance analysis and provides reporting for all email marketing activities including weekly campaign performance, segmentation and testing. Develops key learnings to apply to upcoming campaigns.
• Assists in developing and managing traffic and revenue forecasts
• Partners with Director to execute against budget and ensures accurate expenditure tracking and accounting against plans.
• Contributes and assists in the management of special projects as requested.
• Manages, trains and develops team.
QUALIFICATIONS:
• Bachelor's degree in Marketing or related field
• 5+ years online consumer retail marketing experience with at least 3 years of online/internet retail consumer marketing email experience
• Outstanding creative and strategic thinking abilities.
• Exceptional analytical, planning and project management skills. Strong spreadsheet, word processing and database skills.
• Outstanding verbal and written communication skills.
• Ability to succeed in a fast paced, entrepreneurial environment.
• Exceptional attention to detail and ability to effectively multi-task in a deadline driven atmosphere.