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Vice President, Creative
Estee Lauder
New York, NY, United States
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Vice President, Creative - Origins
Description
POSITION OVERVIEW:
Responsible for the development and execution of all creative aspects of the Origins brand. Direct and initiate the timely development of high quality innovative creative design for the Origins brand based on marketing objectives.
PRIMARY RESPONSIBILITIES:
• Participate in brainstorming exchange and presentations of new ideas/concepts with close collaboration with Global Marketing Team.
• Oversee all Development of Visual Advertising and POS image and Design at POS (store design and merchandising).
• Creates all Global and Local market programs; develops copy/layout and photography; liaises with Brand and local market to obtain best visual/business results.
• Creates all international consolidated print projects, including concept copy/layout, photography and final print proofing process.
• Liaise efficiently with licensors under brand management guidance.
• Oversee all package design and development. Develops system to control and maintain superior level of print reproduction in Global/National advertising; works with advertising agencies to monitor national advertising quality.
• Coordination of all Programs with internal groups and externally with Markets.
• Overseeing all copy, photography, final printing and proofing processes.
• Develops strategic, cost efficient ways to utilize sampling vehicles.
• Report regularly on the status of development issues to the President/GM.
• Initiate and supervise artwork requests in support of the package design function.
• Actively participate in cross departmental teams and provide leadership and creative solutions with enthusiastic, flexible and positive attitude.
• Establish and implement all color standards for product primary packaging.
Qualifications
• Position requires 15+ years relevant experience in creative department with knowledge of package development.
• Knowledge of appropriate computer technology.
• Ability to be flexible and work in a fast paced environment.
• BA/BS Degree or equivalent preferred