This job has expired, please see additional jobs below
Marketing Analyst - Digital
Kohls
Menomonee Falls, WI, United States
Job Details - this job has expired, please see similar jobs below
Job Description
marketing analyst
POSITION OBJECTIVE
The Marketing Analyst provides reporting and strategic insights derived from customer data, sales, promotion effectiveness, media mix modeling and digital attribution, and competitive intelligence to drive business-critical decisions.
PRIMARY RESPONSIBILITIES
develop insights based on sales & marketing effectiveness
• Provides insights derived from sales that drives critical marketing decisions
• Execute all ad hoc requests for data for the many areas of the organization
• Successfully tell stories of what happened from Marketing events and promotions through extracting data, analyzing and building models, interrupting insights, and structuring visualizations
• Presenting clear, concise insights and stories to leadership, strategy, and internal partners to communicate recommendations derived from insights
execute reporting
• Generate periodic summary reporting including program enrollments and applications, offer analytics, customer analytics and program effectiveness. Help draw meaningful conclusions and provide recommendations.
• Build & refine dashboards to ensure most relevant KPIs
• Continuously enhancing reporting through efficiencies in SQL, or incorporating new data sources and systems
data integrity management
• Ensure all data is fully integrated into internal systems and accurate
• Check and become familiar with new data sources that are implemented
QUALIFICATIONS
required
• 2+ years relevant marketing experience
• Bachelor’s Degree or equivalent
• Strong Excel experience
• SQL proficiency
preferred
• SAS expertise
• Teradata experience
• Visualization tools such as Tableau or Spotfire
• Retail knowledge
special requirements
• N/A
ADDENDUMS
Digital
• Responsible for Digital Attribution (data collection, tagging management, data integrity, analytics & reporting)
• Responsible for story telling about the business as it relates to Marketing Digital Channels
This describes general information about the position however should not be considered comprehensive. Our company reserves the right to modify job duties or descriptions at any time. This is not an employment contract.