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Senior Manager Marketing Operations
Adidas Group
Carlsbad, CA, United States
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Senior Manager Marketing Operations Heartbeat Sports/Golf
Purpose
Define and implement e2e oriented business process management in accordance with strategic direction across all functions for adidas Golf. Achieve customer/consumer satisfaction as well as a positive brand image and corporate profitability with an efficient/commercial value approach.
Disciplines
• FUNCTIONAL (VERTICAL) SPOKE: Key Focus onGolf
Key Responsibilities
• Drive/manage spoke business assignments.
• Create/amend BU creation process incl. sell-in process and distribution (global/regional/market)
• Manage cross-functional alignment of Marketing, Sales and Creation processes incl management of BU milestones / Drive definition of roles & responsibilities for Marketing (Product, Brand Comms & CtC), Sales, Design and Operations functions
• Drive an efficient and consistent working relationship across horizontal and vertical brand functions environment through regular communication and interaction.
• Drive consistent calendar and process alignment cross-functionally, including process/ system integration while considering Golf specific category needs
• Support integration in HBS of Brand Leadership processes into Golf and functions; owning the rolling 90 days plan for the Golf category (Brand vs creation vs concept to consumer/sales milestones)
• Create an e2e calendar and process documentation
• Lead/support Projects which support the integration process into brand adidas
• Drive/ lead cross-functional projects as assigned/empowered by Line Management (Executive Vice President Golf and/or Senior Manager Mktg Operations HBS)
• Support the development and maintenance of Performance Culture, foster x-functional collaboration within creation teams (3C´s)
• Detect overarching synergies between Golf and other HBS categories
• Support the newly formed organizational set up across functions and systems
Key Relationships
Focus depending on specific role, but end-to-end business process contains the following collaboration scheme:
FUNCTIONAL
• Product /Brand Marketing and CtC
• Global Operations (Development, Sourcing, GSP, horizontal functions)
• Sales (wholesale, own retail, ecom)
• Design
• Finance
• Global IT
HIERARCHICAL
• All Management levels (including senior executives).
GEOGRAPHICAL
• Global
• Creation Center Carlsbad
• Markets (to a certain extent)
Knowledge, Skills & Abilities
• Specialist in business and/or creation processes; “knows how adidas works”
• Broad & deep knowledge in own functional area, combining theoretical and practical knowledge.
• Strong pro-active service and solution driven mindset
• Strong cross-functional/ cross-brand mindset, team player with “can do attitude”
• Strong analytical, communication and mediation skills
Language skills
• English: fluent
• Another European language advantageous
IT skills
• Outlook: Advanced
• Word: Basic
• Excel: Advanced
• PowerPoint: Advanced
Minimum Qualifications
1. University degree or equivalent education required (e.g. business admin, sports management à ideally focus on marketing, logistics or finance)
2. Minimum 4-6 years of industry related working experience.
3. Change and Project management experience.