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Email Marketing Coordinator (Promotional Campaigns)
VFC
Alameda, CA, United States
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The North Face: Email Marketing Coordinator (Promotional Campaigns)
POSITION SUMMARY
The Email Brand Marketing Coordinator – Promotional Campaigns for is a member of The North Face Digital Marketing team. He or she is responsible for helping coordinate the day-to-day operations of the email marketing program around our promotional product, shopping and brand campaigns, including project managing email campaign development and other ad hoc email projects.
KEY RESPONSIBILITIES
• Coordinate with internal groups to manage email requests, email calendar and draft creative briefs.
• Very strong project management skills. Able to track and manage multiple workflows using project management tool and internal email calendar.
• Ensure all elements of the email are proofed and correct: spelling, grammar, accurate content, correct links, and other best-practice elements are included. Proof using various email clients. Deploy emails on schedule.
• Deliver appropriate audience for email sends (geographic, demographic, customer history, etc). Work with CRM Manager to ensure accurate information is shared between the CRM system and email systems.
• Analyze email engagement metrics – including delivery rate, opens, clicks and revenue – to support marketing goals for traffic and sales and make recommendations for future campaigns.
• Conduct ongoing reviews of other online retailers' email campaigns. Make recommendations for changes/improvements to Email team based on findings.
• Remain up-to-date with new email tool functionality and determine if there are ways we could use that new functionality.
• When needed, act as project manager on automated and transactional email campaigns/enhancements.
SKILLS & REQUIREMENTS
• 1 – 3 years of experience in email marketing, direct marketing, or related field.
• BA/BS degree or equivalent experience.
• Strong attention to detail and ability to manage multiple deadlines.
• Strong excel skills; knowledge of HTML, CSS and preparing images for email in Photoshop are a plus.
• Experience with Oracle/Responsys ESP is a strong plus.
• Experience with Project Management tools is a plus.
• Familiarity with principals of email marketing and email metrics.