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Coordinator, Global Integrated Social Media
Michael Kors
New York, NY, United States
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Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.
If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!
Major Responsibilities include but are not limited to:
• Partner with international counterparts to coordinate local social media efforts, managing creative briefs, processes, timelines and requirements for seasonal campaigns and special events
• Manage the day-to-day implementation of all paid social media campaigns, including posting to social channels and partnering with social agency on paid support (targeting, flight dates, success KPIs, etc.)
• Support Integrated Social Media Manager in developing annual paid media plans with international markets and maintain monthly budgets on all social platforms
• Liaise with eCommerce team to drive social integrations on-site to drive conversion
• Act as 360 project manager on integrated campaigns
• Work closely with internal teams and external partners to develop and execute social initiatives across multiple channels – eCommerce, email, etc.
• Support social media efforts for wholesale accounts, inclusive of major co-op marketing campaigns and opportunities for larger communications partnerships (i.e. NYFW)
• Provide social media support for licensed categories across paid and innovation-driven campaigns
• Drive social innovation for Michael Kors by supporting collaborations with internal teams and external partners; keep a pulse on emerging social media platforms, technologies and trends in order to identify opportunities for social innovation
Requirements:
• Bachelor’s degree, preferably with a concentration in marketing, business, or communications
• 2+ years experience in social media as a community manager or strategist, ideally inclusive of paid social media at a fashion or retail brand
• Prior experience managaing a social media agency and exposure to e-commerce and digital marketing a plus
• Excellent written and verbal communication skills, strong organizational skills and attention to detail
• Knowledge and understanding of social media platforms (Facebook, Twitter, Pinterest, Instagram, YouTube, LINE, Weibo, WeChat, etc.)
• Familiarity with social tools such as Sprinklr etc. a plus
• Ability to think creatively and problem-solve while juggling multiple projects
• Ability to analyze, evaluate and effectively communicate social media performance
• Proficiency with Microsoft Office and Adobe Creative Suite
We are an Equal Opportunity Employer M/D/F/V