This job has expired, please see additional jobs below
Senior Marketing Manager
Arcadia Group
Greater London, , United Kingdom
Job Details - this job has expired, please see similar jobs below
Working Here
Meetings, mood boards and strategy - it's all in a day's work here at head office. No time to sit back on our heels, this is the hub that powers everything we do. From fashion-forward designers to in-the-know buyers, our team at Topshop Topman HQ is unrivalled for talent. It's fast-paced, exciting and the perfect place to build a career in fashion. Join any part of the business, from Marketing to Finance, and you will shape the future of the most directional brands on the high-street.
The Job
Overview
As a strong support to the Head of Marketing & Marketing Director, this role requires someone who can demonstrate excellent creative judgement combined with proven Marketing experience.
Working closely with the Head of Marketing/ Marketing Director and alongside the other Senior Marketing Manager in the team this person will be instrumental in ensuring the delivery of the TOPSHOP Marketing Strategy.
Key objectives
• Support in developing and driving a strategic, integrated brand marketing programme which continues to build the TOSHOP brand.
• Plan and manage a clear annual marketing strategy, setting KPI’s and objectives and analysing performance against them regularly
• Manage integrated marketing campaigns with key internal stakeholders – PR, online, Creative, Retail Operations to ensure campaign message is consistently delivered with impact to our demographic.
• Responsible for driving and developing consumer marketing activity within the retail environment - driving awareness, footfall and sales via tactical marketing campaigns, in line with the overall brand strategy and ensuring that a multi channel marketing approach is applied.
• Developing and driving the retail marketing calendar across the brand by employing a strategic approach balanced with a commercial mind set.
• Proactively seeking out, developing and managing strong relationships with relevant third party partners for mutually beneficial results.
• A key Marketing contact for the brand teams by attending the various head office meetings communicating all appropriate Marketing plans.
• Manage and develop the Marketing team, driving a high performing team.
• Drive interest and passion for the brand ensuring a competitive edge to all marketing and events activities.
• Responsible for all project budgets, providing Head of Marketing/Marketing Director with a reconciliation budget following all major brand activity.
• Provide insightful marketing analysis - Analysing sales figures & customer feedback following principal events and store openings.
• Constantly on the look out for innovating and exciting new opportunities that would add value to the customer experience.
Must Haves
Skills / experience required
• Proven generalist marketing experience at senior management level, preferably in a fashion, media or agency environment.
• Strong affinity with fashion.
• Proven experience of integrating digital and social media in campaign activity.
• Creative flair with the ability to predict forthcoming moods, trends, themes
• Creative thinker with the ability to achieve the full potential from projects, keeping abreast of and utilising new industry developments and technology.
• Ability to combine an innovative approach with commerciality.
• A self starter mindset, with the ability to work under minimal supervision and guidance.
• Strong team player and people manager - able to gain trust, respect and confidence quickly and effectively.
• The proven ability to negotiate and drive performance, liaising at a senior level with confidence and impact.
• Results driven and delivery focused. Enthusiasm, energy and determination to achieve results, including those achieved through influence on related teams.
Added Extras
From bonus schemes to season ticket loans, that make your commute a little easier, we offer a range benefits here at head office. We make the most out of our staff discount across The Arcadia Group and a range of brands externally.
As well as this we have lots of exciting things that happen throughout the year, to say a big thanks for all the hard work our great teams put in.