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Associate Editor & Content Strategist
POPSUGAR
New York, NY, United States
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Associate Native Moms Editor & Content Strategist
POPSUGAR is looking for a hard-working, versatile parenting writer to join our branded content team as an Associate Moms Editor. Our ideal candidate is creative, collaborative, thinks on his or her feet, has a smart, fun voice, and is willing to tackle all things parent and child-related. If you’re obsessed with the latest kid trends (fidget spinners anyone?), love playing with the newest toys, and your friends often come to you for give-it-to-me-straight advice, we want to talk to you!
Responsibilities and key accountabilities:
• Create content and thematic programs for a multitude of advertisers looking to target parents, moms in particular
• Contribute “never been done before” ideas to branded content brainstorms for new parenting business at The Bakery
• Conceptualize, develop, and write custom lifestyle content according to Native Team mission that's thematically aligned with an advertiser’s goals
• Brainstorm and produce original, short and long-form content and features to complement our fun, friendly, trending content
• Produce an average of 3 pieces of standout original content each day that require little to no top-editing
• Contribute to video process, including storyboard development
• Become an expert within sites’ genres and keep up with all news, trends, content and standout features on similar sites
• Closely follow parenting, pop culture, and fashion trends and happenings and read all relevant media
• Work closely with teams across POPSUGAR Sales and The Bakery, including marketing, sales, photography, video, events, and client services
Experience:
• 3-5 years editorial or advertising/brand writing experience (mix of editorial and brand/agency experience a plus)
• Parenting experience or savvy: you must be a parent or lifestyle expert with experience in a related field and be qualified to share expert parenting advice
• Working knowledge of brands/influencers/experts within the lifestyle space
• Highly creative and conceptual, with a portfolio of editorial and/or copywriting samples to share
• Some experience in working in collaborative sales processes, including the interaction required in an advertising sales environment
• A deep understanding of the current social, digital, digital, branded content, and mobile landscapes
• Strong understanding of how to offer solutions for advertisers’ long-term business objectives
• A talent for staying ahead of trends and adapting to a constantly changing digital landscape
• An ability to thrive in a fast-paced, collaborative team environment
• Proficiency with HTML and Photoshop
• A familiarity with and passion for the POPSUGAR brand
About POPSUGAR Inc.
POPSUGAR Inc. is a global media and technology company including lifestyle media publisher POPSUGAR and monthly subscription box POPSUGAR Must Have. Together, the brands attract 100 million monthly visitors worldwide, and inform, entertain, and inspire action through the content we create and the commerce we drive. What unites our businesses is the belief that it takes more than inspiration to live the life you want. That's why we not only create content that moves our audience, but also make it easier to take action on what's important to them — whether it's starting a new fitness routine or participating in a social cause.
POPSUGAR Inc. operates internationally in Australia, France, Germany, China, the Middle East, and the UK, with offices in San Francisco, New York, Los Angeles, Chicago, and London. The company is privately held and funded by Sequoia Capital and IVP. For more information about POPSUGAR Inc., visit corp.popsugar.com.
POPSUGAR is dedicated to fostering a diverse and inclusive company culture. We celebrate our differences and embrace the varying ideas, interests, and life experiences that make us who we are. As a company with a mission to inform and inspire people all over the world, we believe that employing individuals with diverse backgrounds is essential to building a successful, creative, and innovative business.
We work hard, play nice, and welcome those who do the same.
Whoever you are, You are POPSUGAR.