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Franchise and Trade Marketing Executive
Paul Smith
London, , United Kingdom
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As a Franchise and Trade Marketing Executive you will be responsible for marketing planning, creating development and activation for all wholesale and franchise markets in Eastern Europe, Asia, America, Middle East and Africa.
Responsibilities:
• To drive consistent and excellent brand representation in dedicated Franchise territories and Trade channels.
• Key point of contact for designated markets; developing relationships and establishing best practice with all partners.
• Oversee and manage the collation of seasonal marketing plans and budgets for Franchise partners.
• Ensure Franchise and Wholesale partners order and receive the seasonal assets required.
• Maintain knowledge of Wholesale and Franchise territories ensuring regular competitor analysis is undertaken.
Essential Experience and Skills Required:
• To be educated to degree level with a minimum 2.1 in Marketing or business related subject.
• Highly computer literate; able to use both Mac and PC, Advanced user of the Microsoft Office suite.
• Previous credible experience of working with Franchise and Wholesale partners in a marketing capacity.
• Demonstrable experience of working with independent shops and department stores.
• Interest and knowledge of the international fashion market, press market and marketing trends.
• Able to produce, analyse and interpret reports, financial data and information.
About You:
• Excellent communication skills both written and verbal.
• Highly systematic and well organised, with the initiative and drive to meet key deadlines.
• Excellent negotiation skills.
• A skilled presenter.
• Well-developed commercial awareness.
• Team worker who can build effective working relationships.
• Well-presented and smart appearance.
In addition to the annual salary this role attracts -
• A generous Clothing Allowance
• Discretionary discount on PSL goods
• Pension
• Flexi-time
• An annual leave entitlement of 28 days, inclusive of Bank Holidays increasing by one day per year up to a maximum of 33 days