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Brand and Marketing Manager
Farfetch
Tokyo, , Japan
Job Details - this job has expired, please see similar jobs below
Description
What you’ll do:
• Develop strategy for Japanese market that reflects core brand identity and business objectives including but not limited to the 2016 Global Communications
• Strategy, 2016 Brand Campaign, 2016 Menswear strategy.
• Create, execute and manage the annual event content calendar for Japan, ensuring considered content, effective planning and strong team leadership
• Create and maintain calendars, budgets, guest lists and updated contacts with assistance from Public Relations agency
• Write and edit event overview summary, timeline recap, event concept decks and production schedules
• Organize and document all materials such as photos and videos from events & initiatives
• Oversee PR agency weekly status reports and department presentations for global team
• Identify major initiatives, partnerships and philanthropic alliances that benefit core company objectives thereby ensuring industry noise and global recognition
Who you are:
• Ideally a minimum 5-7 years’ experience within a similar role, leading a marketing department in a luxury fashion environment
• Strong exposure to online marketing preferable, however offline experience will also be advantageous
• Excellent understanding of the Farfetch brand and concept, with an appreciation for e-commerce and multichannel
• Excellent communication skills, leadership, strategic ability, proven creativity and initiative
• In depth knowledge of the local market with proven ability to successfully build brand awareness
• Strong commercial acumen and ability to think strategically
• Experience working in a fast-moving entrepreneurial environment, with competing deadlines and priorities
• An exceptional planner
• Fluency in English, both spoken and written