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Senior Director Product
Adidas Group
Herzogenaurach, , Germany
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Senior Director Product Customisation and Personalisation
At adidas Group we're redefining our digital presence to push the future of Digital and create premium experiences across all our consumer touchpoints to drive brand desirability, engagement and sales for our adidas and Reebok brands. The Digital Brand Commerce Team is driving this evolution: join us and help us shape this transformation.
As part of Digital Brand Commerce you’ll be part of the Digital Experience Design team working at the new digital offices at the adidas Group global headquarters in Herzogenaurach, located near to Nuremberg in Germany and just two hours from the Alps. We are a dynamic, collaborative and diverse English speaking team with a passion for both our users and our brand. You will work in an agile, fast-paced organization to enable a premium, personalized and connected experience.
Sr. DIRECTOR PRODUCT CUSTOMISATION & PERSONALISATION
Herzogenarach, Germany/Amsterdam, Netherlands
Do you have the ambition to be part of driving exponential growth of our Product Customisation business? if you have an appetite, this is the job for you.
Here’s what you’ll be doing;
• Lead and develop the online sales, NPS and profitability of miadidas & YouReebokacross all markets, with consideration of new market, new business model and business enablement opportunities. Responsibility includes the product customization development and innovation roadmap.
• Lead and Develop a team of SME’s to deliver double-digit revenue growth in addition to developing strong advocacy of the adidas brand (NPS) through an outstanding customization experience
• Collaborate with global and market teams to create a best in class omnichannel (with a focus on digital) consumer journey and experienceto drive the financial expansion of the customisation & personalisation business
• Establish scalable processes across the product lifecycle to ensure smooth product launches and operational excellence
• Lead own-retail and new business model expansion, create and execute a DTC and omnichannel strategy for customization
• Full Responsibility for the end-to-end experience, which includes business development, marketing calendar creation and activation, analytics, operations and team leadership for miadidas and yourReebok.
• Establish and drive the vision and strategy with c-class executives
• Working with various internal and external teams, consider future business models in the context of advanced/emerging manufacturing capabilities
• Manage cross-functional relationships to ensure synergy across the various departments contribution to customisation.
• Lead and support recruitment, team expansion and team development activities
Here’s what YOU’LL NEED
• 10-15 years experience in businesss, most recently as an eCom director or business development director – preference for eCommerce, but MUST have a strong understanding of running a business
• Outstanding communication skills: written, oral and presentation
• Results oriented approach, with a proven track record of delivering results, and comfortable working with numbers in a fast paced and dynamic team and marketplace
• 10 years of people and team leadership experience
• Strong people skills - ability to work with senior executives, strong networking skills, exceptional negotiation skills
• Need to have an understanding of product merchandising, marketing, and IT with experience of a development environment.
• High attention to detail, excellent organizational and planning skills