This job has expired, please see additional jobs below
Director, Media, North America Marketing
Estee Lauder
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Director, Media, North America Marketing, Clinique
Description
The Director, NA Consumer Engagement will oversee the retailer co-op media strategy including Print, Digital, radio, etc. and drive an innovative NA CRM strategy using key account retailer data. This person will also drive marketing and content strategy supporting our priority retailer.com.
• 25% Drives strategy and execution for innovative marketing and media plans to for Key retail accounts in partnership with Trade marketing teams.
• 25% Drives NA CRM strategy using customer data to create recruitment and retention programs, both on and offline.
• 20% Drives content strategy for key account retailer.com and social media pages in coordination with global marketing & edit
• 10% Liase with PR, Trade Media, Social Media teams for integrated, holisitic media strategies based on US priorities.
• 10% Coordinate with Trade marketing teams to support key business priorities by account
• 10% Manages NA Consumer Engagement Associate
Qualifications
Requirements:
• Bachelor's Degree
• 5-7 years minimum experience in related field
• Digital Marketing, Media Planning, Retailer experience, Content / PR experience