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Nike Sportswear Brand Internship
Nike
Paris, , France
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Description
The main mission of this internship is to define local sneaker culture in Paris - both in the physical and the digital worlds - to understand it, leverage it and then to reconnect with it. This will be done through consumer digs and retailer summits. In our efforts to reconnect with authenticators, our wholesale partners, the right locations and consumers, the contribution of this intern will be a key part of the global Nike Sportswear France strategy. He/She will work closely together with the Nike Sportswear (NSW) Brand Director.
KEY ACCOUNTABILITIES
• Become a key partner and work on the marketing strategy of the biggest category of Nike France.
• Spark creativity and help drive the Nike Sportswear brand vision
• Aim at surprising our consumers with new experiences that amplify the sportswear culture
• Be a positive influence to rally the organization to the sportswear cause
• Get closer to our young consumers (16/20 years) in an innovative way
• Anticipate trends and provide feedback to France Brand Team
• Re-connect with the main actors of sneaker and sportswear culture in Paris
MISSIONS
1) NSW x Sneaker culture in Paris
• Trend watch around sneaker culture and our wholesale partners: websites, blogs, Pinterest, Tumblers, Instagram, Facebook, magazines, chat with retailers…
• Review what the competition is doing in sneaker culture: products, events, installations, influencers, benchmark search on digital and physical activations around sneaker culture.
• Consumer analysis/Focus Group: coordinate a study to better understand the young consumer and his relation to his favorite sneaker shops, give his/her point of view and a fresh perspective insight to the rest of the NSW team
2) Sports Marketing Interaction
• Reflect on how we can maximize our sports moments
• Determine the actions to capitalize on our sport marketing assets and leverage them through NSW
3) Distribution
• Define the shops, working with Nike, that build the ecosystem of lifestyle sneakers
• Define the shops that are not working with Nike and that we should target
4) Places
• Define the key areas connected to sneaker culture that influence our sneaker lovers and our avant-gardist consumers (hang outs, bars, cultural places…)
• Define the key people that impact our sneaker lover and our avant-gardist consumer
OFFICE LOCATION
• NIKE FRANCE HQ based in Saint Ouen l’Aumône
• Paris Showroom Saint Denis (optional)
• Meetings in central Paris occasionally at the end of the week
Qualifications
• 4th or 5th year student in Marketing, Communications, Brand Management
• Looking for a gap year or a final-year internship
• Fluent in English
• Excellent verbal and written communication skills
• Advanced MS Office level (especially Excel and PowerPoint)
• Eagerness to contribute to team success and Nike sportswear
• Interested in digital – a first digital experience is a plus
• Strong eagerness for the brand
• Social medias facilities (Facebook, Instagram, Twitter, Snapchat
• Creativity, autonomy, organization, and proactivity