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Product and Merchandising Director APAC
Toms Shoes
Hong Kong, , Hong Kong
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Job Summary
The incumbent is accountable for short and long-term business strategies for all product lines to meet sales, profitability and brand goals. Accountable for developing and leading the product team and process from concept through end of life which includes market assessment, product selection, definition, pricing, forecasting, product life cycle strategies and presentation to all channels.
Responsibilities
Product line planning and Merchandising
• Provides direction and guidance to the APAC product and merchandising team on creating a FW, Bag & Eyewear range that propels the TOMS positioning in the European market.
• Directs and manages the big picture product stories and link these with Marketing
• Identifies the opportunities between product and Marketing and translate these into compelling sell in stories
• Provides soundly based input pertaining to retail pricing strategies.
• Works closely with marketing on briefing the support around some new brand driving programs.
• Work closely with the TOMS B2C group to identify product opportunities and collection strategies.
• Owns the product element of the APAC Go To Market strategy
• Owns the input to the Global product development process for APAC ensuring timely comprehensive product direction into Global Design and Product development teams
• Maintain the APAC Product vision and directions ensuring drive towards these in each seasonal execution
Market Research
• Analyzes product, consumer and competitive trends in the markets
• Spends time with consumers and shops in which represent the key markets.
• Researches the TOMS market place / researches the key markets in-depth to find out TOMS opportunities.
• Identifies regional product stories/needs in conjunction with the sales, B2C channels and distributors
• Participates in pre lines and Key Account meetings together with sales.
Communication
• Manage the communication flow between the different departments.
• Keep the Marketing department in the loop of the big seasonal product initiatives.
• Keep the relevant departments inside the TOMS APAC office in the communication loop. So all departments can prepare their strategies and go forward targets.
Requirements and Qualifications
• Excellent verbal and written communication skills 5+ years
• Proficient in Microsoft Applications (i.e. Excel, Word, Power Point) 5+ years
• Product & Merchandise experience in Footwear 5+ years
• Ability to work independently and cross functionally. Driving business recommendations and decisions.
• Possess excellent problem solving skills. Able to develop several business strategies to solve problems, create product and financial forecasts associated with each strategy and, through analysis, determine the most entrepreneurial solution to the problem.
Education and Experience
BA degree with strong overall academic performance
Additional Languages Required
English, Cantonese, and Mandarin
Travel Requirement
Approximately 20%