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Director
Ralph Lauren
New York, NY, United States
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Director, Loyalty Omni Channel
Ralph Lauren Corporation (NYSE: RL) is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For nearly 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.
Position & Scope
The Director of Loyalty & Omni-Channel Marketing leads all strategic marketing efforts for Ralph Lauren Ecommerce, North America. This includes developing Marketing strategies, events, and programs that drive demand and customer retention, loyalty, and customer value across all digital channels and synchronized with Ralph Lauren Stores. This individual will be a key contributor to the success of our fast-growing, innovative online business and the evolution of our domestic online presence.
Key Responsibilities
• Oversee and develop the 1-3 year Marketing Event Plan
• Build Seasonal Marketing Plans in support of budgeted demand, OI, and customer goals
• Drive divisional, brand, and corporate marketing plans aligned with strategic direction for
Ralphlauren.com to become “the destination” to enter The World of Ralph Lauren
• Develop innovative retention and loyalty plans for High Value Customers
• Serve as strategic partner to our internal agency in the formulation, development and execution of new
interactive initiatives and business development.
• Develop and share metrics and insights with the Executive Team.
• Provide innovation and creative thought leadership to all marketing programs.
• Foster and support 360 degree marketing strategies and online execution for major brand initiatives.
Requirements
• At least 7 years in online / multi-channel marketing with a proven track record.
• Well-versed in all aspects of marketing, specifically depth in ecommerce and branding.
• Prior strategic planning experience.
• Demonstrated management skills and communication skills.
• Proven ability to mentor and develop staff.
Ralph Lauren Corporation is an equal opportunity employer. We offer dynamic career opportunities with growth potential and a generous company discount.