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Director Retail Marketing
Adidas Group
Shanghai, , China
Job Details - this job has expired, please see similar jobs below
Purpose & Overall Relevance for the Organization:
• Lead and steer the execution of the Global Brand Strategy locally through consistent deployment and execution of the retail marketing plan throughout the Market, delivering into all relevant Brand and Commercial KPIs.
Key Responsibilities:
• Develop an annual retail marketing plan and quarterly ISC calendar for the market, supporting both the global brand priorities and category needs of the BUs
• Lead the collaboration between the VM planning and Retail Marketing Omni Channel team to determine how marketing campaigns and ISC materials “come to life” at retail by developing monthly ISC plans.
• Lead in the development of the overall retail marketing MWB plan in accordance to the annual retail marketing plan for the market
• Lead in the formulation and execution of the monthly retail marketing communications plan.
• Facilitate the internal and external communication of the developed retail marketing plans within the organization.
• Lead conversations to influences global brand marketing and global CTC Omni Channel Retail Marketing on the Market’s retail marketing needs together with respective BUs.
• Leads the process of plan monitoring and tracking all retail marketing activities
• Provides analysis of the results of the key retail marketing initiatives
• Manage and maximize all key vendors partners, including but not limited to: Props, POP, Retail Activation, etc. to ensure that the partnerships are maximized.
• Develops retail marketing management platform and rollout plans
• Work with the Regional Sales team in resolving issues related to retail store development, in-store communication and visual merchandising activities at regional level
• Manage and review budget for POS project and trade marketing activities
• Provides strong leadership for horizontal as well as vertical reports
• Sets performance plans with each direct report
◦ Plans include goals, key job responsibilities, competency development, measures, and follow-up activities.
◦ Reviews include goals, key job responsibilities, company values and competency development.
• Provides coaching & feedback to subordinates
• Ensures that direct reports set performance plans with subordinates
• Cooperates with superior & HR in all pay decisions regarding subordinates
• Generates a high level of teamwork between all Departments
• Other job-related work assigned by supervising manager
KPIS
• On-time, high quality implementation monthly isc
• On-time, high quality and cost effective deployment of in-store communication/visual merchandising program
• Meet SP/SS net sales target.
Key Relationships:
• Global Brand Communications
• BU Directors
• CTC
• Global CTC Omni Channel Retail Marketing
• BU Brand Communications
• Sports Marketing
• Sales
• Retail
Knowledge, Skills and Abilities:
• Excellent verbal and written communication skills (both English and Mandarin)
• Strategic mindset with strong executional abilities
• Excellent presentation skills
• Excellent leadership and cross functional management skills
• Strong aesthetic and creative sense
• Ability to balance aesthetics with business acumen
• Ability to build and inspire a talented team
• Proven ability to train, develop and retain talent
• Excellent skills in motivating, coaching and engaging teams
• Ability to plan, prioritize and organize
• Works well under pressure
• Proactive with a positive attitude
• Advanced user of MS Office suite of products
Requisite Education and Experience / Minimum Qualifications:
• Minimum 8 years’ experience in retail planning/management with leading consumer goods company
• Extensive understanding of local retail business, retail implementation and retail marketing
• Knowledgeable about China sports and international sports. An interest and desire to participate in and learn about sports i.e. a sports enthusiast
• University Degree or above. Preferably in a marketing or communications related discipline.
• Passion for sports