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Assistant Manger, Multi-Channel eCommerce
L'Oréal
New York, NY, United States
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L'Oreal USA, Assistant Manger, Multi-Channel eCommerce
Professional Field: Digital
eCommerce Management:
4 distribution models, 4 different paths to digital purchase / Models are defined according to the Division Strategy
Main Activities
1. Support to drive growth and ensure profitable P&L for each account
2. Generate and optimize site traffic
Traffic generation: working together with touch points / media, social media, content teams
1. Ensure site conversion performance
Site design, e-merchandising, assortment, promotion: working together with content, IT, retail teams
1. Analyze and improve performance
Business analytics, site & web analytics: working together with Consumer Relation & Service and finance teams
1. Ensure Back-Office & logistics, including Digital IT
E-commerce operations, supply, payment methods, platforms, site conception & evolution: working together with IT, supply chain, consumer affairs, finance teams
1. Guarantee the consumer experience: analyze & ensure repetition of purchase, satisfaction & loyalty
Services, loyalty programs, segmentation, data mining: working together with consumer relation & service, consumer affairs, social media, consumer insights
Key Job Accountabilities
In respect with the brand / division model, increase brand’s online & multi-channels turnover, setting out the distance-selling strategy for a given account, ensuring incubation of new businesses & brand growth in the e-business market, in line with brand’s identity and objectives.
L’Oreal CPD is looking for a passionate, bright and energetic digital candidate to join the eCommerce team, responsible for supporting on-line merchandising and media campaigns across our top Pure Play and e-Retail accounts.
The role requires the ability to support and execute the best digital programs to meet brands’ objectives. This includes working cross-functionally and executing programs across various digital media platforms to position each brand appropriately as well as a position of digital leadership. Candidate must be outgoing, have strong communication skills, ability to multi-task in a fast-paced environment and manage internal and external resources to successfully bring work to life.
This position reports to the CPD account lead supporting the CPD brands L’Oreal Paris, Maybelline, Garnier and Essie, and works closely with the Field Sales, Customer Marketing, Marketing, and IMC teams.
Core Responsibilities:
• Manages health of product catalog (images, copy, rich content, etc.)
Participates in all account meetings and calls
Works with account to manage execution of on-site, email, and social campaigns
Works with all Agencies on Record to manage execution of media campaigns
Works with brand teams to gather creative assets to support all campaigns
Tests and QA all emails, promotions, and campaigns
Maintains strong understanding of the customer experience and implements in all merchandising and media campaigns
Communicates account site updates / launches to internal teams and maintains account project trackers
Assists in analysis of effectiveness of merchandising and media levers / campaigns
Manages search and price tracking reports
Maintains awareness of online merchandising, email marketing, and general beauty trends
RELATIONS
• Partner closely with marketing, CMO, and Sales to ensure all activities are covered and given the maximum exposure on all channels, and specifically with media and social media teams to drive qualified traffic to the site
Coordinate with marketing teams to supply content / promotions and animate commercially Brands in markets & with FSVP’s to ensure adapted e-retail strategy
Close relationship with finance and Supply chain to optimize profit, delivery & service objectives
CORE KPIs:
Support Lead to manage online P&L, for achieving sales, margin and profit objectives
• Quality metrics: conversion rate, consumer base growth, market share, sells out growth, shopping experience quality (customer reviews, loyalty)
Efficiency metrics: cost of acquisition, cost of loyalty
Account Relationship & strategic scorecard
Support to draw up the annual business plan
Manage KPI reports, ROI analysis and sales forecast for Top management, suggest new business opportunities, and share local best practices
Technical & Professional competencies required
• 2-3 years of Brand/ Retail Experience
• Business & Retail understanding
• Logistics / fulfillment understanding
• Business development capacities
• Multi-channel understanding
• Strong Project management knowledge and skills
• Solid analytical skills
• Expertise in on-line marketing, social media, CRM
• Expertise in advertising and knowledge of the media landscape
• Mastering of integrated communication campaigns planning
• Brand equity knowledge, understanding consumers and media habits
• Understanding of digital trends & technology innovation
• Understanding competition, market trends and beauty business
• Focusing on consumer expectations and satisfaction
• eBusiness capacities, Business & Retail understanding
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.