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Director Brand
Adidas Group
Istanbul, , Turkey
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Director Reebok Brand
Purpose:
Be the brand´s face and voice, internally and externally, in the Market. Develop and steer the Go-to Market plan for the respective Market in accordance with global guidelines. Drive business vertically. Contribute to the development of the global Go-to-Market plans and adapt to the needs of the Market.
Key Responsibilities:
• Sharpen the Brand positioning/perception. Strengthen the connection to athletes, consumers, sport stakeholders in the market
• Develop and steer GTM plans by sub brand and/or business units, including account plans by category
• Lead and steer the alignment of global/local concept priorities, the identification of key business drivers of the Market and the adaptation of global concepts to local specifics
• Represent the commercial & product needs of the market to headquarters
• Constantly analyze the business performance, identify business opportunities in the Markets and initiate action so Markets can meet needs of business and KPIs
• Lead and steer the range selection process from the global range to market ranges and actively contribute to higher range efficiency
• Manage and direct the execution of global and local brand and sports marketing strategies/concepts
• Drive the SBP process for the market to ensure alignment between financial targets and GTM strategies
• Oversee the budgeting process (in accordance with the SBP) and the MWB spending
• Be the communication point between the MD and Global Head of GTM/Marketing
• Manage the team to ensure the Market has the proper tools to implement the GTM strategies successfully and to have the correct level of support during the implementation
• Drive consumer/channel matrix management. Manage the team to ensure Markets have the proper tools to implement the GTM strategies successfully and have the correct level of support during the implementation
• Define organizational structure, set objectives, and manage workloads and results to achieve goals while adopting best practices and achieving continuous process improvement
• Ensure high employee engagement at every level through effective motivation, coaching, training, and development of personnel in the team
Knowledge, Skills and Abilities:
• Strong leadership & management skills
• Strong communication skills with his/her direct reports, but more importantly, with all the counterparts he/she will have to influence and work with (GTM, Brand Marketing, Fitness Marketing, E-Com, Sales, Retail, Finance, Operation, RAPCC)
• Strong cross functional experience, cross merchandising, marketing, sales and retail, and if possible, Finance
• Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all BUs
• Expert understanding of local Market´s’ consumers, accounts, economic environment and commercial needs
• Strategy – ability to provide input to and implement strategy
Requisite Education and Experience:
1. 10 - 12 years of cross functional experience in merchandising/product, marketing, sales/retail required
2. Bachelor in related field required, MBA preferred
3. Previous experience in managing a global matrix organization required
4. Industry experience required
5. Strong leadership & management skills
6. Strong cross functional experience, across merchandising, marketing, sales and retail, and if possible, Finance
7. Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all BUs
8. Expert understanding of local Market´s’ consumers, accounts, economic environment and commercial needs
9. Strategy – ability to provide input to and implement strategy