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Manager Affiliate Marketing, CSE's & Feeds eCommerce
Adidas Group
Amsterdam, , Netherlands
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Purpose & Overall Relevance for the Organization:
• Fully support and drive Western European growth of the direct online business for adidas & Reebok through managing the Affiliate Marketing & Comparison Shopping Engine / Marketplaces channel revenue & ROI.
• Power and optimize data feeds used by online marketing channels
Role & Responsibilities:
• Devise and implement the eCommerce affiliate marketing and CSE (comparison shopping engine) strategy, across a selection of European markets for the adidas and Reebok brands
• Accountable for the phasing and deployment of a multi-million EUR affiliate and CSE budget
• Manage day to day affiliate marketing and CSE operations with the external agency and partners/networks to meet KPIs and customer acquisition goals: definition of the affiliate marketing calendar, optimization of the affiliate and CSE campaigns
• Responsible for top & bottom line growth of our affiliate and CSE programs to achieve sales, ROI and total contribution goals.
• Establish long term effective relationships with our key affiliate publishers and CSE partners
• Proactively look for new opportunities with new or existing affiliate and CSE partners.
• Work cross-functionally with merchandising, online marketing and marketing activations teams to create synergies and explore & exploit promotional opportunities.
• Drive testing, reporting, optimisation and analysis on affiliate marketing and CSE performance to identify key levers and opportunities for improvements.
KPIs:
• Affiliate and CSE Marketing revenue and ROI
Key Relationships:
• EU eShop team Amsterdam / HZO
• eCom COE team
• Brand Marketing
• Local eCom or digital marketing teams
Knowledge, Skills and Abilities:
• Bachelor or Master degree required, with 5 years affiliate marketing Team management experience is required
• Experience in planning & managing large budgets split across multiple markets and campaigns.
• Ability to effectively manage 3rd party external agencies & other partners
• Working knowledge of Doubleclick Search is required; PHG and Adobe Analytics knowledge and experience would be beneficial
• Strong communication skills: written & oral and ability to quickly build strong relationships
• High attention to detail; strong analytical skills and excellent organisational & planning abilities
• Proficient in written & spoken English, an additional European language be beneficial
• A solid network in the affiliation industry is required.
• Technical knowledge & experience with data feed management/optimisation is preferred.
Take a glimpse into working at the adidas Amsterdam: goo.gl/ExrFRP