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Social Media Analyst
Kohls
New York, NY, United States
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Job Description
POSITION OBJECTIVE
Based at Kohl's NYC design studio, this position is responsible for the analysis and reporting of paid media performance. Reports to Sr. Manager, Social Marketing. Works closely with external social media agencies to monitor Kohl's media optimizations and reporting. Key internal partners will include digital media, customer insights and marketing strategy.
PRIMARY RESPONSIBILITIES
Social Performance Analysis and Optimization
• Work directly with outside paid media agency on real-time media optimizations
• Manage weekly social media reports for Marketing Leadership
• Work directly with social media planners and project owners to pull together campaign reports for Marketing leadership
• Layer customer insight weekly reports with paid performance weekly reports for Marketing leadership
• Present new ad units and opportunities for social media strategy team
• Make recommendations on use of 1st party and 3rd party data in paid strategy
• Conduct Competitive research
Internal and External Relationship Management
• Work with digital media team on customer targeting for paid media
• Liaison between media agency and strategy agency to help facilitate ongoing partnership
• Manage all social paid media campaign requests from cross-functional partners and outside vendors
• Work with outside agency on development of personalized content strategy
QUALIFICATIONS
required
• Minimum 2 years work experience in social media
• Experience managing paid media campaigns through social media, with an understanding of campaign optimization
• Strong detail orientation, with experience analyzing social marketing/media related reports and data
• Strong understanding of Facebook ad manager, Youtube ad manager, and all basic social properties.
• Ability to multi-task on various projects at any given time
• Power point and Excel guru
preferred
• Strong preference given to Agency experience
• Knowledge of paid media and sponsored ad unit types across all social platforms
• Knowledge of LiveRamp, BlueKai, Curulate, Smartsheets .
• Knowledge of social reporting tools
special requirements
• N/A