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Nordic Social Media and Content Manager
L'Oréal
Copenhagen, , Denmark
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Nordic Social Media and Content Manager
Do you have a strong background in digital content, digital campaigns and managing social interactions across brands digital channels? Are you an expert in SoMe and have experience in leading digital content strategies in alignment with strategic branding goals and marketing objectives? And do you want to work with internationally known brands and be a part of their success story in the future? Then we want to talk to you!
We promise you an exciting and diverse adventure in a dynamic working environment at our Nordic Headquarter in Copenhagen, in the role as our Nordic Social Media and Content Manager in our Active Cosmetics Division.
As our Nordic Social Media and Content Manager, you will support and leverage online channels and web properties to engage consumer audiences, build loyalty and acquire and retain customers.
You will be accountable to drive growth and profit to ensure the division is earning maximum return from its digital investments. The position reports directly to the Nordic Head of Digital for the Active Cosmetics Division
Key Responsibilities:
• Contribute to the digital multi-brand strategy and implement the strategy in collaboration with the digital team
• Define content development and optimize content using all levers (Earned, Owned & Paid Media) to ensure cross-channel synergies
• Be the expert on the social media strategy, digital content, campaigns and the online consumer journey
• Optimize content in relation to key KPI’s and brand objectives
• Leverage strengths from e-retailers, supporting the retail strategy, while strategizing and planning online marketing calendars and promotions for e-retailers
Your Profile:
• You have at least 4 years of experience working with digital content, SoMe and digital campaigns, preferably from an FMCG company
• You have multi-channel and retail understanding, as well as commercial experience
• You have a comprehensive understanding and hands-on experience with paid, owned and earned media
• You have knowledge of digital performance and data driven marketing and demonstrates a thorough grasp of digital advertising tactics and their implementation
• You are able to clearly communicate digital concepts and campaigns to an audience with a wide variation in experience
• You have experience in optimizing content for web, social media, e-mail marketing and e-PR
• You have hands-on experience working with digital assets, CMS and media agencies and a good understanding of Illustrator, Photoshop, html and CSS
• You have experience with social media tools and budgets
• You have an understanding of the B2B of B2C landscape and managing content for a Nordic audience
• You are a ‘creative thinker’ with an eye for detail
• You have the ability to liaise with senior management and influence key decision-makers
• You are fluent in English
We offer you an exciting and challenging job in a dynamic environment with an inspiring working climate and highly skilled colleagues. The last day to apply is 23rd of April, however interviews will be held on a rolling basis, so do not wait to submit your application.
What we offer:
You will be a part of the world’s number one company in the market with an organization comprising of more than 89,300 employees. Our Nordic organization counts more than 900 employees based in the 4 Nordic capitals. In the Nordic HUB in Denmark we are 500 employees, in Sweden 250, in Norway 170 and in Finland 120. The L’Oréal office in Denmark is composed of several different nationalities offering an international working environment. We offer our employees exciting and challenging jobs in a dynamic environment, with a pleasant working climate and highly skilled colleagues. As a talent in our company you will find that there are plenty of opportunities for development tailored career path for each individual employee.