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Brand Manager
VFC
Stratham, NH, United States
Job Details - this job has expired, please see similar jobs below
As part of Timberland's Global Marketing team, the Brand Manager is responsible for managing the Women’s, Values and Innovation areas of the Timberland portfolio. Possessing a full understanding of the product line, regional needs and consumer insights, this role is responsible for the creation of brand plans and the creation of associated marketing materials, both consumer facing and for the selling organization. Collaboration and relationship building is essential across functions and regions to ensure brand success and establish control-related standards and procedures.
Job Requirements:
• 5+ years of related experience in Brand/Consumer Marketing, including prior success in leading and developing a team.
• Bachelor’s Degree in Marketing
• Ability to demonstrate resiliency, and ability to influence and collaborate with internal partners.
• Experience developing advertising and working with agencies.
• Ideally possess digital & social media experience.
• Excellent written and verbal communication skills, and confidence presenting to diverse groups.
• Passion for working for an outdoor lifestyle brand.
Key Responsibilities:
• Work with the Consumer Insights and Analytics Director to fully understand and leverage research on the female consumer, values and innovation
• Create a Tight Connection with the Product Teams (Women’s, Kids and Accessories) - Ensure full understanding of the product lines, the products, materials and vision for the season. Uncover and bring to life the consumer facing stories within the product line. Understand regional merchandising issues/limitations. Lead strategy for product naming and any on-product messaging. Partner with the product teams to bring the product line to life for all phases of the line review. Be fully versed in competitive product lines, trends and the implications for Timberland. Act as key partner to licensing teams
• Create a Tight Connection with the Regional Marketing Teams - Understand local marketing and distribution strategies. Understand local market differences. Understand local marketing budgets to support Women’s, Values and Innovation stories. Understand any key local competitors.
• Drive Marketing & Communications Plans for Women’s, Values and Innovation - Lead the development of seasonal marketing plans, including advertising, on-garment communication, in-store storytelling, and on-line story telling. Write creative briefs and help recommend which products to advertise, working closely with GCS + agency. Drive seasonal planning and alignment with regions and product teams. Create compelling sales materials to ensure that communication strategies are easy to understand, and be presented to the sales teams and retailers. Ensure tight connection and alignment with overall CSR team priorities. Partner with regional teams to ensure strong use and activation of assets and plans.
• Manage Associate Marketing Manager -Develop and motivate to create a high performance culture. Coach and mentor through change and identify new opportunities. Ensure team is well connected and a strong support system that delivers top notch execution