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Social Media Coordinator (Video/Live)
VFC
Alameda, CA, United States
Job Details - this job has expired, please see similar jobs below
SUMMARY
The North Face social media team creates and nurtures stories aimed at fostering authentic connections with consumers all over the world. Our team is responsible for channel management, content creation and collection, reporting and analysis, internal education, and paid social campaigns. The Social Media Coordinator is responsible for managing strategy, content publishing, and optimization of TNF owned live and video social media platforms.
KEY RESPONSIBILITIES
• Work with Social Media Manager and Sr. Content Manager to develop content strategy for the brand YouTube, Vimeo, Facebook Live, Snapchat, Periscope and other emerging live and video platforms.
• Create and manage content calendar for the brand YouTube, Vimeo, Facebook Live, Snapchat, and Periscope accounts.
• Develop creative briefs for activations around brand and product campaigns, athlete stories, and TNF corporate social responsibility initiatives for the brand YouTube, Vimeo, Facebook Live, Snapchat, and Periscope accounts.
• Coordinate production of activations across the brand Facebook Live, Snapchat, and Periscope accounts.
• Stay up to date and share best practices for each platform with international partners, athletes, and wholesale dealers.
• Continually optimize content and account configuration for each platform.
• Analyze and report content performance on each platform.
SKILLS & REQUIREMENTS
• 2+ years of professional social media experience
• BA/BS in Marketing, Digital Marketing, Communications, Design or related field or equivalent combination of education and years of experience.
• Strong familiarity with YouTube, Vimeo, Facebook Live, Snapchat, and Periscope publishing.
• Ability to execute quality brand and product storytelling across Facebook Live, Snapchat, and Periscope.
• Must have a passion for, and understanding of the unique culture of The North Face.
• Great communicator and team player.
• Creativity and an ability to move quickly.