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Email Marketing Assistant
Burberry
London, , United Kingdom
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INTRODUCTION:
Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations. Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward. Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.
JOB PURPOSE:
This role is focused on assisting with the daily operations required to execute content publishing for Burberry Marketing emails. Providing support to the teams who deliver the Burberry email campaigns to engage, educate and entertain the customers in order to fulfil specific marketing objectives.
RESPONSIBILITIES:
This role supports the Email Marketing Team to ensure the delivery of the brand experience on emails, increasing engagement through depth of experience.
General Duties:
• Daily administrative support
• Update marketing calendars on campaign channel plans
• Research and collate examples of competitor content marketing and email campaigns
• Research new ideas to engage customers
• Supporting the Email Team with ad-hoc projects and creative briefing for campaigns
Coordination and Planning:
• Working with the Email Marketing Coordinator ensuring efficient development, scheduling, localisation and deployment of marketing emails.
• Write email briefs, testing of email creative and liaising with the Email Project Manager to facilitate delivery of the email creative.
• Support in the planning of the email marketing plan, working closely with the Product marketing team on the key monthly focuses
• Regularly liaising with merchants to ensure that products being supported have sufficient stock levels
• Responsible for communicating the email calendar to the business on a daily basis
Reporting:
• Working closely with the Customer Insights team to identify opportunities within the customer database in order to target the right message to the right customer and devise the best customer journeys via the email channel
• Performance analysis – including Weekly, Monthly and ad hoc marketing reporting on email activity and effectiveness and communicating to relevant stakeholders
• Provide actionable recommendations in order to continuously inform improvements to our email campaigns
PERSONAL PROFILE:
• Knowledge of luxury in a digital environment, how users interact with content and understand how consumers behave in a digital commerce environment.
• Exceptional understanding of web & digital technologies including capabilities of desktop, tablet and mobile devices.
• Email marketing experience with a background in working on email content planning and campaign management.
• Experience with web analytics tools and data driven insights.
• Personable, collaborative, confident, articulate
• Unwavering can-do and problem-solving attitude.
• Interested in contemporary culture
• Follows fashion trend and opinion
• Passion to innovate and consistently deliver best-in class digital marketing experiences
FOOTER
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.