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eCommerce Search Coordinator
VFC
Stabio, , Switzerland
Job Details - this job has expired, please see similar jobs below
SUMMARY:
The eCommerce Search Coordinator is responsible for the execution of Paid and Organic Search strategies, campaigns and tools to connect with consumers throughout the purchase funnel. This role requires a strong execution focus in building integrated search journeys to drive traffic and increase conversion to our e-Commerce stores.
The objectives of this role are to drive traffic, increase revenue and improve brand health metrics and MROI.
PRIMARY ACCOUNTABILITIES:
• Responsible for Vans EMEA SEO, SEM, DataFeed and Local Search and Integrated Search Marketing
• Implement SEO initiatives and drive key processes and functions such as competitive kw monitoring, kw research, link analysis, link building, content creation, content development and content optimization
• Maximize volume and margin of search campaigns while minimizing risk
• Manage monthly search campaign spend and metrics
• Help drive profitability through optimization of targeting and keyword portfolio expansion
• Collaborate with Marketing / eCommerce / Retail / Sales / Product to enhance performance and user experience
• Leverage and integrate consumer insights to deliver effective consumer led digital campaigns and brand experiences.
• Track and report digital media budgets to maximize ROI and achieve financial plans. Track and monitor budget on a monthly-basis to ensure compliance with company-approved numbers.